YOUNG CATTLE R A I S E R S
could be used in other classrooms,” Woodward says. Erickson then “took the ball and ran with it,” he
TEXAS
ABILENE Wylie Implement 800-588-7100
ALICE Edgars Farm Equipment Service 361-664-5022
AMARILLO Wylie Implement Co. 855-335-2861
ATHENS Athens Tractor & Equipment 903-675-9158
BAY CITY Hlavinka Equipment 979-245-4630
BRENHAM Bren-Tex Tractor Co., Inc. 979-836-1801
CALDWELL Drgac Fleet & Ag Services, LLC 979-324-4326
CAMPBELL Hunt County Farm Supply 903-862-2273
CLARKSVILLE Bachman Equipment 903-427-2120
CLEBURNE Zimmerer Kubota Equipment 817-645-9106 800-732-4702
CONROE Lansdowne-Moody Co., LP 936-321-6677
CROCKETT Collins Tractor & Equipment 936-544-3157, 800-717-3157
DE KALB Bowie County Equipment 903-667-2584, 800-622-3728
DECATUR Hendershot Equipment 940-627-5451
DeLEON Comanche County Tractor 254-893-6711
DENTON Zimmerer Kubota Equipment 940-382-1564, 800-582-6823
FAIRFIELD Fairfield Tractor 888-522-8404, 903-389-9894
FLORESVILLE Ewald Tractor Inc. 830-216-7279
GAINESVILLE Zimmerer Kubota Equipment 940-668-7861
GONZALES Saturn Sales & Service 830-540-4285
HENDERSON Lowe Tractor & Equipment 903-657-3538
HILLSBORO Tipton International 254-582-5333
JASPER Jasper County Tractor 409-384-7523
LAMESA Wylie Implement Co. 877-308-9685
LIVINGSTON Peters Tractor & Equip. 936-967-4094
LONGVIEW Longview Vermeer Baler Sales 903-663-0282
LUBBOCK Wylie Implement Co. 800-722-4001
LUFKIN Hammer Equipment LLC 936-634-7000
MISSION Pioneer Equipment Company 956-585-1696
MUNDAY Wylie Implement Co. 800-338-2401
PALESTINE Dogwood Sales, Inc. 903-723-2165, 800-256-8803
PEGGY Farm Machine Shop, Inc. 830-780-3984
PITTSBURG Pittsburg Tractor Inc. 903-856-6548, 800-342-6568
PLAINVIEW Wylie Implement Co. 855-293-4116
QUEEN CITY Cass County Implement 903-796-9594
SEALY W. A. Virnau & Sons 979-885-3549
SEGUIN Rehfeld Equipment Company, LLC 830-557-5583
SEMINOLE Wylie Implement Co. 888-758-1181
SPLENDORA Lansdowne-Moody Co., LP 281-592-5266
STEPHENVILLE Hendershot Equipment 254-965-6783
STAR Moore’s Service Center 325-948-3595
SULPHUR SPRINGS Farm Country 903-885-7561
SUMNER W & H Farm & Ranch 903-784-5595
TAYLOR K & M Manufacturing Co., Inc. 512-352-2588
TEMPLE Blackland Implement 254-773-2409
TERRELL Mitchell & Bourland Inc. 972-563-2171
TEXARKANA Texarkana New Holland 903-838-6336
TYLER Rose Country Tractor 903-593-5337, 800-567-8251
WACO Tipton International 254-662-2420
WAXAHACHIE Waxahachie Equipment Co., Inc. 972-937-5870
WICHITA FALLS Construction Ag Supply 940-332-9950
OKLAHOMA
ADA Great Plains Equip. Sales of Ada 580-427-9000
CHECOTAH Golden Ag, Inc. 918-473-0335
CLINTON Rother Bros. Inc. 580-323-1981
DUNCAN Great Plains Equip. Sales of Duncan 580-255-1117
FAIRVIEW Rother Bros. Inc. 580-227-2547
GUTHRIE Beck’s Farm Equipment 405-282-1196
KINGFISHER Rother Bros. Inc. 405-375-5349
NEWCASTLE Holman Equipment Sales 405-412-6152, 405-833-0773
OKEMAH S&W Equipment 918-623-0100
OKMULGEE Stewart Martin Equipment 918-756-3560
PONCA CITY Simunek Equipment 580-363-3914
POTEAU Gray Brothers Equipment, Inc. 918-647-8000
SHAWNEE Great Plains Equipment Sales of Shawnee 405-275-4455
TULSA Kubota Construction Eq. of Tulsa 918-970-4614
WELCH Eubanks Jorgenson Equipment 888-833-7042
YUKON Parizek Equipment, LLC 405-354-6156, 405-833-0030
says. The chef reached out to the community, got the school district involved, and went through negotia- tions with fi lmmaker and professor at the Art Institute of Austin David Bar row to get started on a project dubbed “True Beef.” The fi lm would follow a group of students as they learned what the beef industry was really about, while Barrow’s students learned fi rsthand about making a fi lm. The name, Erickson says, originated from the half-
truths and outright lies he’d seen in “Food, Inc.” “It was obvious to me that farmers and ranchers are
not evil like that fi lm portrayed,” Erickson says. “The people I met were from long lines of family farms and ranches and only wanted to preserve their heritage. They had pride in raising cattle. It was apparent they only had the best interest in taking care of their animals, their land and the environment because they wanted it to be around to pass down to the next generation.” That’s exactly the point he wanted to get across in
the fi lm. Woodward describes the Texas Beef Council’s role
as that of a catalyst. In addition to inspiring and dis- cussing the early ideas behind the project, they’ve continued their involvement by providing locations for the students to visit along their journey as they gather information — everything from cow-calf operations in West Texas to the Cattle Raisers’ Museum in Fort Worth to Panhandle feedyards. “We really want the students to see the beef industry
beyond the Austin area,” he says. But we’re just giv- ing them some directions and guidelines and saying, ‘Here’s where you need to go look to fi nd your story.’ These students are on a quest.” Woodward says while he is thrilled Erickson chose
beef as the subject matter, it’s really about the students. And the fact that the project brought agricultural and culinary students together with a common goal? “Well that’s just gravy,” he says. Once the fi lm is complete, an initial batch of 1,000
DVDs will be released to Texas schools for an easy addition to any curriculum that will be enjoyed by teachers and students alike. “The process — using these students to connect
agriculture from food to shelf — is really unique and fun,” Woodward says. “We’re just fortunate to get to tag along.” For more information about “True Beef,” visit true- beefthefi
lm.com or
facebook.com/truebeefthefi lm.
tscra.org April 2014 The Cattleman 31
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