This page contains a Flash digital edition of a book.
EVENTS


UPCOMING EVENTS


EuroShop 2014 16-20 February 2014 Messe Düsseldorf, Düsseldorf euroshop-tradefair.com


Technology for Marketing & Advertising 2014 25-26 February 2014 Earls Court 2, London t-f-m.co.uk


Cloud Expo Europe 26-27 February 2014 ExCel London cloudexpoeurope.com


Omnichannel Retailing 4 March 2014 Hilton Tower Bridge, London brcomnichannel.com


Retail Business Technology Expo 11-12 March 2014 Earls Court, London retailbusinesstechnologyexpo.com


The Wearable Technology Show 18-19 March 2014 London Olympia wearabletechnologyshow.net


Internet Retailing Expo 2014 26-27 March 2014 NEC, Birmingham internetretailingexpo.com


The 11th Annual Retail Fraud Conference 2014 2 April 2014 Novotel London West, Hammersmith retailfraud.com/retail-fraud-show


Mobile Payments and VAS Europe 6-7 May 2014 Hilton Tower Bridge, London openmobilemedia.com/mobile- payments-europe/


Online Retail Conference - Case Futures 16 September 2014 Royal Garden Hotel, Kensington, London orevents.com/orc-casefutures


World Retail Congress 29 September - 1 October 2014 cnit, La Défense, Paris worldretailcongress.com


NRF SHOWCASES RETAIL IT T


he National Retail Federation’s annual Retail Big Show, held every January in


New York, enables the technology industry to showcase its latest retail IT wares. This year new products and services


were aimed at integrating multichannel retail customer touchpoints, optimising operations and driving further business insight or efficiencies by augmenting existing IT systems. Tom Moore, director of retail and


hospitality industries at enterprise communications company Motorola Solutions, was one such exhibitor keen to talk up the IT retailers are seeking out in an increasingly omnichannel world, where, as a speaker from one UK DIY giant pointed out at the show (NRF 2014: B&Q tak


es on


omnichannel, RetailTechnology.co.uk, 15 January 2014) that today’s consumer does not differentiate between channels. “Different retailers are on different


points of the omnichannel journey,” he said. “We support that journey in conjunction with our partners.” Moore highlighted a new customer


concierge touchscreen system, which he described as, “going beyond the kiosk; we’ve taken it from offering customers just information to transactions”. Simon Francis, Windows Embedded


UK solutions sales lead at Microsoft, also demonstrated a new system developed in partnership with Bluebird Software that fitting room customers could use to alert sales staff for additional items or different sizes. “The system offers an improved


experience from a customer point of view,” Francis said, “but it also helps to make employees more effective on the shopfloor and their service more customer-centric.” The fitting room touchscreens can also help retailers view additional trends on what clothes are popular, optimise staffing around actual fitting room usage and upsell merchandise or promotional suggestions at the point of decision when integrated with


08 Winter 2014


item-level radio frequency identification (RFID) stock systems. Shelley E. Kohan, vice president of


retail consulting at store analytics provider RetailNext, confirmed that interest in technology to improve store profitability was still high on many retail agendas. “This is the action year for omnichannel, where you expect to order online at midnight and collect instore at 10am,” she said. “Retailers are looking for ways to measure, and so optimise, what’s happening in their stores, just as they can online. “Historical information on indicators


like peak traffic can be fed into WFM [workforce management] systems for scheduling, then married back to actual store performance,” she added. “Knowing conversion rates can help identify ways of boosting average transaction and sales per shopper, through increased personalisation, for example.” Store operations are also having


to adapt to the increasingly connected customer, which providers like RetailNext and Cisco are moving quickly to incorporate into their products (Internet of E


v erything advances on retail,


RetailTechnology.co.uk, 24 January 2014). Andrew Busby, retail director at WFM


provider Kronos, agreed that mobility was a disruptive force. “Cloud and mobility, in particular around task management, have been a key focus areas for retailers,” he reported. “WFM also seems to be the first area they look at to increase efficiency and optimise customer service levels.” Stephen Henly, SAP consumer


industries director in Europe, Middle East and Africa (EMEA), added: “This is a busy time for fashion manufacturing customers, just like retailers. They are all focused on consistently high levels of customer service and optimising operations across channels, like merchandising and category management.” (NRF 2014: Fashion retailers update IT, RetailTechnology.co.uk, 14 January 2014)


www.retailtechnology.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60