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RetailT USERREPLAY SECURES NEWVENTURE CAPITAL FUNDS


VC funding will accelerate UK tech start-up development of e-commerce session replay software British tech start-up UserReplay


announced last autumn that it had secured £335,000 in Venture Capital (VC) funding in a round led by EC1 Capital, bringing the total investment in the company to £1.2 million. User Replay’s session replay software


is already used by some of the UK’s major retail websites including SportsDirect.com


www.userreplay.com


and Cofunds. The technology acts like a black box flight recorder on an e-commerce site. All user journeys can be replayed and analysed, enabling usability and technical problems to be rapidly fixed, improving conversion. The UserReplay software also delivers


benefits for customer service, dispute resolution and fraud reduction.


echnology


MELLOW COLOUR REVOLUTIONISES PRINT QUALITY Print colour management specialists release online print run approval system Colour quality management systems


provider Mellow Colour has released a new internet-based print run approval system called ImpressionProof. ImpressionProof enables printers


to produce an online report, which confirms whether or not the desired colour has been created. Marks & Spencer is a keen advocate of the time and cost-saving benefits


www.mellowcolour.com


of the system, with over 70% of its clothing print suppliers using it. Trevor Hatchett, head of general


merchandise packaging at Marks & Spencer, stated: “We feel that ImpressionProof gives us the best opportunity to manage our corporate image, not only locally across the UK but within our international business as well.”


COFFEE CHAIN ENTERS RETAIL TECH PARTNERSHIP


Italian coffee collaborates with major electronics manufacturer to mutually enhance stores Illy, the Italian espresso and lifestyle


brand, recently revealed it is partnering with electronics giant Samsung to enhance its store experience with digital technologies. The multi-year partnership will see


Samsung provide illycaffè with a selection of Galaxy mobile devices and digital solutions, including a mobile application specifically developed for illycaffè products


www.illy.com www.retailtechnology.co.uk Winter 2014 57


and flagship stores, the first of which is in London’s Regent Street [pictured]. Samsung will also provide onsite ‘Samsung Angels’ to further help customers achieve the best instore experience, while illycaffè will provide venues for Samsung Showrooms and events worldwide. (Illy pa


yment and store tech, RetailTechnology. co.uk, 11 February 2014).


caffè partners for


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