HORIZONS
OMNICHANNEL ENTERS THE SPOTLIGHT
Cloud-based financials and business management software company NetSuite explains why a cohesive multichannel strategy is critical for retailers looking to succeed in 2014
I
t is no secret that ‘omnichannel’ was the dominant theme for 2013, with retailers scrambling to do whatever they could to make sure they were delivering a seamless
shopping experience. The reality is that, for most retailers, being able to achieve omnichannel success was not a possibility because they could not effectively manage data across all their channels. This was due in part to the fact that many were still running their businesses with disjointed, siloed systems that made achieving omnichannel all but impossible to achieve. This will be the year that omnichannel becomes a reality – do or die. At least this will
be the case for the forward-thinking retailers who realise the benefit of an integrated platform to deliver the same quality of service, functionality, and company culture across a multitude of customer touchpoints. As retailers move ahead with their efforts to create a better, more unified, customer experience, the world of retail is poised to undergo some major changes. Forming part of this R
etail T 30 echnology magazine Winter 2014 issue’s
Horizons supplement, NetSuite shared its view on the omnichannel trends its thinks we are likely to see emerge in the year ahead.
Winter 2014
www.retailtechnology.co.uk
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