RetailT
and smoother. It makes my business look more professional and customers prefer it.” He also thinks this improved process may well encourage customers to do more PayPoint transactions. For Fairfield Stores’ staff, the PayPoint transaction
process is much more efficient. “Tapping the PayPoint logo on our till calls up a menu identical to the PayPoint terminal screen. We enter the customer’s PayPoint payment then check out his or her basket of items in the normal way. The receipt we give the customer shows both the PayPoint transaction and other purchases.” In sectors such as convenience, where space is
often very limited and at an absolute premium, removal of the traditional PayPoint terminal has a value too. “The PPoS terminal is a quarter the size of the PayPoint terminal,” added Lohano. “This space saving has a monetary value for me.” The new integrated system generates consolidated
accounts and management information. By capturing and reporting on PayPoint and non- PayPoint transactions, this new payment integration development offers retailers business-wide visibility that is both instant and accurate.
CASE STUDY - WAGAMAMA T
he pan-Asian restaurant chain wagamama recently joined 4,000 merchants now using
V.me by Visa to give customers a fast and safe online payment experience. Wagamama is working with Visa Europe and
WorldPay to soon enable its customers to make purchases online using the
V.me by Visa digital wallet service. The restaurant chain has over 100 restaurants
in the UK. In addition to restaurant dining, wagamama also offers take-out services available via phone, online, in person and, more recently, via the wagamama iPhone app. This additional payment option means customers buying online will now be able to pay using
V.me by Visa. UK consumers spend £3,488 online with Visa
every second at UK-based merchants, totalling £110 billion in the year to September 2013, according to figures from Visa Europe.
V.me by Visa, the digital wallet service developed by Visa Europe, offers consumers simplified, secure online payments. It is designed to further increase consumers’ confidence in shopping online by enabling them to make purchases without sharing their card details with the retailer.
www.retailtechnology.co.uk Winter 2014 25
Tesco is using new cash management till technology
echnology Richard Tallboy, director of business development
for wagamama, said: “The launch of
V.me by Visa marks an important development to our e-commerce platform. “Our customers are increasingly ordering their
wagamama take-out online and we are confident that
V.me by Visa offers complete reassurance that payments are handled safely and securely. “As consumers become ever reliant on their
digital wallets, we feel it is important to be partnering with an established and trusted brand like Visa. It is essential to us that our loyal customers enjoy a hassle-free and seamless take-out experience.” Wendy Martin,
V.me by Visa director at Visa
Europe, added: “The explosion of smartphones and tablets has changed the face of commerce, and
V.me by Visa allows merchants of all sizes to take advantage of the multichannel opportunities this creates, offering a safe, secure service with a pan- European reach.” An in-depth new report by WorldPay, providing
global insight into alternative payment methods, found that by 2017, online payments via e-wallets such as
V.me by Visa will equal credit and debit cards in popularity. Floris de Kort, chief executive of WorldPay’s
e-commerce division, commented: “Shoppers are increasingly demanding more payment options; as an early adopter of
V.me, wagamama is gaining an edge over competitors by ensuring it is ready for this shift in consumer purchasing behaviour.”
V.me by Visa began a phased launch of its digital
wallet services in November 2013, with Nationwide Building Society becoming the first issuer to offer the service in the UK. The payments organisation said other major issuers will launch this year.
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