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AROUND THE GLOBE


specialises in the design, manufacture and supply of clothing across the Middle East, has selected Oracle Commerce to improve its customer engagement capabilities and drive expansion. With operations across the Arab


AJLAN & BROS SELECTS RETAIL IT PLATFORM A


jlan & Bros, a large Saudi Arabian apparel distribution company that


optimise customer engagement, helping to increase cross-channel promotion and to improve a unified online, mobile and social experience for customers. Following a comprehensive market


region, a distribution network of more than 7,000 points of sale and representing more than 15 international brands, Ajlan & Bros will use the new IT investment to


evaluation, which included SAP and open source products, the company chose Oracle Commerce for its advanced marketing and personalisation capabilities, with enhanced integrated search and content management functionality across its channels.


“In order to achieve sustained growth,


Ajlan & Bros recognised the need for investment in customer engagement across all channels such as online and mobile,” said Tarek Abou El-Fotouh, Ajlan & Bros chief information officer. “Oracle provides the best solutions for us to further promote the brand and realise our growth targets.” Aeturnum, a Gold level Oracle


PartnerNetwork member, is providing project implementation services.


FNAC.COM DEVELOPS MARKETPLACE F


rench retailer Fnac first launched its online marketplace in 2009 with the objective of getting its store customers to also become Fnac.com customers. The retailer also wanted to provide the same quality shopping experience for its


marketplace customers as those on its existing Fnac.com website. The retailer partnered with Mirakl to use its marketplace platform, built on a service-


oriented architecture, which integrated with existing systems and enabled unlimited scale. “The almost immediate success we saw lead us to extend the marketplace much


further and much quicker than we first expected,” said Frédérique Giavarini, Fnac director for organisation, strategy and public affairs. With approximately 19 million online offers, the marketplace generated sales of


around €52 million (£42.5m) in 2012. Fnac.com is now the third biggest e-commerce operator in the French market by revenue. “The marketplace supports Fnac’s online strategy by increasing the product choice


available on the Fnac.com website and the number of items available to online users,” added Giavarini. “This in turn helps to increase the website’s traffic and visibility and also contributes to Fnac customer loyalty.”


HARVEY NICHOLS AZERBAIJAN STORE SPECS IT T


he new licensee of a Harvey Nichols department store planned to open in


Baku, the capital of Azerbaijan, in summer 2014 has chosen new electronic point-of-sale (EPoS) and retail management systems from Futura. Housed within the country’s premier


shopping destination, Globus Plaza, the new 80,000-square-foot department store, will house three floors of fashion, accessories and beauty, together with a Spa, restaurant and bar affording views across the city. Graham Symes, independent financial consultant for the licensee, stated: “We


18 Winter 2014


– in all my years in retail I haven’t come across another system as good. For flash reporting it is unbeatable, giving total visibility of sales, margins, sellthroughs, stock turns and inventory on one screen or page.” The Futura EPoS and retail


chose Futura because of its suitability for the multi-disciplinary rigours of a department store and its strengths in fashion. The reporting side is fantastic


management solution will initially provide multi-currency support for 40 tills throughout the new store with real-time management information to support core functions including buying and merchandise planning, as well as inventory and stock control.


www.retailtechnology.co.uk


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