POWER
SUPERDRY VALIDATES ENERGY SAVING INVESTMENTS S
uperGroup is the owner of Superdry, a branded UK fashion retailer operating a multichannel
business through a combination of 91 Superdry standalone stores in the UK, concessions, e-commerce and international wholesale operations. In 2009, using the smart metering powers in
the Energy Act 2008, the government introduced rules for the provision of advanced metering to the middle range of non-domestic users. These measures apply to sites in electricity profile classes 5-8, around 160,000 meters nationwide. The requirement also supported the Carbon Reduction Commitment (CRC) Energy Efficiency Scheme. Around half of Superdry’s sites fell into this category, which meant the company needed to implement advanced metering to provide half- hourly electricity by April 2014. Toby Abbott, corporate responsibility manager
at SuperGroup, explained: “The increasing demand to meet legislation combined with our own commitment to reduce our energy usage and carbon footprint led us to the conclusion we should implement metering across our whole portfolio. Recent energy price rises and industry data about future price increases were a big concern. We wanted to have far more control over our energy spend.” On the advice of its energy broker Superdry
chose UK independent energy management provider IMServ as its preferred eneegy monitoring, visualisation and control services supplier. Automated meter reading (AMR) units were installed across Superdry’s retail stores, while
42 Winter 2014
Superdry store, West Quay
IMServ’s Energy DataVision (EDV) provided a management tool for data collection and storage, through to reporting and analysis. “We’ve really embraced the whole energy reduction challenge,” said Abbott. “Aside from various initiatives and programmes to change every day wasteful behaviour, particularly minimising consumption out of hours, we’ve also made more fundamental changes including introducing new and more efficient equipment. “AMR has helped us visually chart our energy
usage across our building portfolio and respond immediately identifying behaviour that is negatively impacting our energy usage. We are in the process of developing a programme, which will see individual store managers take ownership of energy consumption and management. “The introduction of AMR meters has virtually
eliminated the need to query supplier invoices and our bills are no longer based on estimates because we have accurate energy data.” The meters are also utilised to test energy
reduction measures within its stores. For example the group introduced low-energy lighting in its Bristol Cabot Circus store. With IMServ’s metering the company measured and verified energy savings of 46% to build a case for a full roll out across its wider building portfolio. Abbott concluded: “We are confident that the
implementation of IMServ’s services and tools, particularly the EDV reports, will help us to identify wastage take action to reduce our energy consumption while also positively changing the attitudes of our employees.”
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