RetailT
echnology
JAPANESE SUPERMARKET DEPLOYS ESLS S
hufu No Mise, a Japanese supermarket chain, has achieved zero backroom
stock and zero stock-outs after deploying electronic shelf-edge labels (ESLs). The retailer decided to install 50,000
Pricer graphic ESLs throughout its six stores with local partner, Ishida Tecno, to reduce waste and increase profitability. “We wanted to thoroughly eliminate losses and anything related to them in order to increase our profits and decided that we would never place our stock orders only according to existing stock levels. We also decided to use PoS [point-of-sale] data. If we didn’t include PoS data and only based our orders on existing stock, we could never achieve zero stock,” he said. By increasing the level of information
at shelf level, staff at Shufu No Mise can ensure that stock levels are always set to an optimum rate. “With the ESLs, before we place an order for stock, we check the label’s
display to see how many items were sold the previous week,” said a Shufu No Mise store employee. “If the number of items sold is three or more, we place a full order, and if it’s less, we don’t order until the stock runs out. By doing this, we can mark off a clear boundary between ‘three or more and ‘less than three’ – optimising our stock levels.” The ESLs also support pricing
accuracy. Using secure, high-speed infrared technology, they allow staff to update prices with a few clicks. And Shufu No Mise can be confident that its product pricing on the shelf always matches its database. “Since we introduced the ESLs, there
are no more pricing errors,” added Mr Nakamura, store manager at Shufu No Mise. “As a result, our profits have increased, as everything is marked accurately, and we have also had far fewer problems with customers – which really is the important thing.”
has launched its first business-to-consumer (B2C) online store at
www.linenhouse.com on the Intershop e-commerce platform using a software-as-a-service (SaaS) licensing model. The Intershop Communications
LINEN HOUSE LAUNCHES FIRST B2C SITE A
ustralian household linen and homewares specialist Linen House
The Linen House online store
Asia Pacific (APAC) team based in Melbourne architected and managed the project in conjunction with Linen House’s own internal group, planning not just for a single local web shop, but a global digital commerce platform that can be used for future online initiatives worldwide as required. Linen House is utilising an Intershop managed virtualised infrastructure that is being run by Intershop via a 24-hours a day, 365-days a year managed services-based agreement.
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features a number of Intershop enabled customisations and extensions, such as a simplified user registration, enablement of multiple payment gateways, the use of Australia Post’s eParcel shipping and address validation, AccPac enterprise retail planning (ERP), MailChimp email marketing, Solr Search and Google Analytics. A responsive web design that provides an optimal viewing experience across a wide range of devices – from mobile phones to desktop computer – was also included in this first launch. All products, catalogues, orders,
customers, content, store promotions and email marketing campaigns are managed by non-technical Linen House staff through the web-based Intershop back office system. Scott Duncan, e-commerce manager
at Linen House, said: “By working with Intershop, we have been able to successfully launch our first online store with limited impact on our core day-to-day business operations. We are very confident that Intershop is the right partner to help us grow in the new world of online retail.” Linen House is already looking towards
future projects with Intershop. Aura Home, a separate division of the company, is also migrating to the Intershop SaaS. And plans are already in place to expand both of these online offerings internationally during 2014 as well. Headquartered in Melbourne, with
partner companies in New Zealand, South Africa, and the UK, the privately owned family business of Linen House also has offices and facilities throughout Asia, Europe, Canada and the US.
Winter 2014 19
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