STARTECH.COM INTERVIEW haystack Needle in a I
n an industry increasingly fixated on tablets, do traditional
components offer better margin-making opportunities? Definitely. Because our products are more specialised they usually have much higher margins than computers or peripherals.
StarTech.com adapters and cables are critical add-ons that ensure resellers provide their customers with the right products while making their sales more profitable.
What demand is there for small specialist parts? Tremendous demand. There are so many different connectivity technologies being used currently – so people are always looking for compatible solutions. We’ve had to increase our
workforce by over 40 per cent in the last year alone to support our rapid growth and expansion.
What other products do you offer to resellers?
StarTech.com’s goal is to make hard-to-find easy by helping IT professionals find the connectivity parts they need. We accomplish this by offering a broad selection of products as well as time- saving online tools. Our website links to our
resellers’ websites to make it even easier to source our products quickly and easily.
Which products are performing strongest at the moment?
Some of our biggest selling products right now are AV adapters. There’s a huge
www.pcr-online.biz
StarTech.com UK country manager Sean McSweeney tells Dominic Sacco about the growing demand for hard-to-find components and its unique offering...
Amazon,
Dabs.com and Ebuyer to name but a few.
What are the benefits of registering as a
StarTech.com reseller?
StarTech.com resellers receive amazing support through our team of technical advisors. They assist resellers in identifying the right connectivity needed to complete their customers’ solutions – ensuring that they get a compatible solution. This takes the guesswork out of what can be a confusing process and takes the burden off of our resellers.
FACT FILE
Company:
StarTech.com Established: 1985 Number of employees: 280+ Contact: 020 3564 9057 Telephone: 020 3564 9057 Website:
uk.startech.com
demand for them as many of the new Ultrabooks and Macbooks no longer have integrated HDMI, DisplayPort, VGA or Ethernet ports. This is where
StarTech.com comes in – our selection of connectivity parts support both legacy and the newest
technology, ensuring customers can always find the adapters they need.
Who are the main partners you work with?
StarTech.com works with the industry’s leading distributors and resellers. We have three distribution partners that can very comfortably supply
StarTech.com products into the channel: Entatech, Ingram Micro and Exertis Micro-P. Our resellers include
“Products that are more specialised usually have much higher margins than computers or
peripherals.” Sean McSweeney,
StarTech.com
What about the
StarTech.com University – why should resellers enrol?
StarTech.com University is an online training resource that educates users on the various types of connectivity technologies used in the industry. It helps resellers better understand the technology behind the products they are selling so they can explain the benefits and applications to their customers. This puts them in a better position to develop solutions for customers and identify new opportunities.
How do you expect the market to evolve? Mobile tech continues to be a growing trend. We see this as a huge opportunity for resellers as those products create a need for specialised add-ons. Every market shift and new technology brings additional opportunities and we’re helping resellers to identify what those opportunities are for the markets they serve.
PCR January 2014 | 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92