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CES SHOW PREVIEW Las Vegas Viva


Who makes up the crowds at CES? CES attracts all those who thrive on the business of consumer technologies. Professionals from 150 countries attend CES each year. You will mix with senior executives from Fortune 500 companies and reporters from global media just as easily as you’ll encounter enterprising venture capitalists, stumble upon entrepreneurs from eager startups and hang out with avid technology enthusiasts.


How has the event changed over the years? The show’s 47-year history has seen an evolution of innovations including the VCR, DVD, GPS, HDTV, 3DTV, sensing technology and more. Almost every major game-changing technology product in our modern day history has launched from the CES show floor.


The show is obviously hugely important to the US tech market – how well is the European market represented at the event? We have more than 35,000 attendees from 150 countries represented at the International CES, which is truly a global show. The UK, France and Germany all rank in the top 10 of our countries most represented outside of the United States.


What’s the craziest gadget you’ve ever seen or heard of being shown at CES? I am really intrigued by eye tracking technology. Tobii had some really cool products last year. I am also a huge fan of 3D printing


22 | PCR January 2014


Held each year in glitzy Las Vegas, CES is the biggest, brashest, most celebrity-sprinkled show in the tech industry. Andrew Wooden asks Allie Fried, Manager of International Communications at the Consumer Electronics Association, what we can expect from this year’s offering…


coming down to the consumer level and Ultra HD (UHD) just blows my mind. The big television and PC


firms have got ever more quiet about 3D displays as a sector – has the industry more or less given up now? We are proud that CES has


long stood as the launching pad for the latest revolutions in TV and home entertainment technology. We have seen the first generation of many game- changing television technologies at CES: HD,


“Almost every major game- changing


technology has launched from the CES show floor.”


plasma, LED, OLED, 3D and now Ultra HD televisions which have four times the resolution of standard HD screens. It’s hard to believe how crystal clear the UHD technology is. But the International CES, and the industry, is so much more than just TVs. TVs are now only one part of the video experience at CES. Our show reflects the reality of screens and content moving into expanded areas of our lives: cars, homes, phones, appliances, etc.


A lot of people praise the show as an indicator of forthcoming trends – from your unique vantage point what technology looks like it’ll be big in 2014? Innovation defines the 2014 International CES and today’s major tech trends will be prevalent throughout the show. Some of the biggest future trends present at this year’s event include Ultra HDTV, wearable technology, 3D printing, electric and driverless cars, digital health


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