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 Industry News MAC International hosts open day


MAC International, which claims to be UK's fastest growing industrial and com- mercial cleaning equipment supplier, recently staged an open day at its head office in Darlington, County Durham. Themajority of attendees were MACmain dealers, the event being designed to in- troduce them to new ele- ments of the business. “We wanted to convey a


strong message about our commitment and loyalty to our dealer network, sup- ported by our rigid policy of no Internet pricing or direct selling,” said Simon Ruck, managing director of MAC International. “To confirm this message, we launched a new approach to dealer sup- port with individual website holding pages for every dis- tributor, with individual search terms for regional businesses. This new idea will now be offered to all MAC distributors to capture more enquiries and leads, reinforcing our no direct sales policy.” MAC International also


used the event to reinforce the launch of the company’s new website and eService section, which provides be- spokemarketing literature


designed for use in food en- vironments and all condi- tions where diesel fumes and large water consump- tion create problems. Key features include: 80-


90°C constant heat; instant hot water; standard 32amp, 415v power supply; full stain- less steel construction; low power consumption; no diesel fumes; and low water consumption. MAC International also of-


JackWhitecross, managing director of Powerwasher Servicesin Aberdeen, receiveshisaward from Mark Winter (left) and Simon Ruck.


and up-to-date technical support. This crucial dealer function is now being used by all the company’s main distributors, working to- wards paperless policy. Having been awarded the


innovation award at the Cleaning Show 2013,MAC International has established a national directmarketing strategy for its new Perma- hot range, with all sales op- portunities being passed to its Permahot Partners. MAC is committed tomarketing this product and has created


a website, product video, and a wide range ofmarketing material.


The Permahot range


The Permahot range com- prises two electrically heated pressure washers, a mobile and static version. The range makes it possible to produce constant heat on a standard 32amp, 415v power supply - claimed to be a first in the industry. The range utilises a patented 3 x 4kw hollow ele- ment heating system, and is


The evening party was held at the Bay Horse in Hur- worth, an award winning gastro pub where an award was presented to Jack Whitecross,managing direc- tor of Powerwasher Services in Aberdeen. The award was to recognise and thank Pow- erwasher Services for 12 years of loyal support. www.macinternational.co.uk


Kimberly-Clark Professional teamswithGreen Tourism


Kimberly-Clark Professional has entered into partnership with the Green Tourism Business Scheme to promote the sustain- able procurement of hygiene products by companies in the tourismindustry. Following an assessment of the UK operation of Kimberly-


Clark Professional, Green Tourism has agreed to endorse a range of hygiene products that provide sustainability benefits, including Kleenex hand towels and luxury foam cleansers, Scott hand towels and toilet tissue,Wypall wipers and microfi- bre cloths, and Andrex toilet tissue. The move means Kim- berly-Clark Professional now holds the coveted Green Tourism ‘preferred supplier’ status. Green Tourism is the UK’s national sustainable tourism cer-


tification scheme. Its members, who include hotels, restau- rants, travel companies and operators of leisure attractions, havemet rigorous criteria covering a range of areas such as energy and water consumption, social projects and diversity. Kimberly-Clark Professional has also been announced as a


headline sponsor of the Green Tourism GoldStar Awards. Lori Shaffer, sustainability marketing manager at Kimberly-


Clark Professional, said: “We share many important values with Green Tourism, including an emphasis on taking a ‘lifecy- cle’ approach to sustainability. It means that together we can make a difference by proactively evaluating each stage of the product and service lifecycle and identifying ways to reduce our impact on the environment.” Andrea Nicholas, director of Green Tourism, added: “We are


delighted that Kimberly-Clark Professional has agreed to sponsor the GoldStar Awards this year. Green Tourism is the biggest sustainable tourismaccreditation programme in the world with thousands of members in the UK and an influence that stretches from central Europe and Scandinavia to Canada and New Zealand. These awards are a recognition of the best in Britain when it comes to creating andmaintaining a thriving sustainable tourismindustry.” www.kimberly-clark.com


ISSA releases first science-based clean standard for K-12 “ISSA is pleased to launch


ISSA, theworldwide cleaning industry association, has re- leased a newstandard indus- try professionals can use whenworking in orwith K-12 schools to promote a cleaner and healthier indoor environ- ment to benefit children’s learning experiences. The ISSA Clean Standard: K-12 es- tablishes steps for assessing the effectiveness of cleaning processes in an educational facility. Additional versions for other facility typeswill be available in 2014.


yet another tool that sup- ports our overall goal of changing the way the world views cleaning,” said ISSA executive director, John Garfinkel. “In the face of dif- ficult budget cuts and amis- understanding of the importance cleaning has in the success of student edu- cation, our members and the schools they work with can use science to help make the case for proper cleaning.” Based on the philosophy of


12 l C&M l DECEMBER2013 l www.cleaninghub.net


‘clean, measure, monitor’, and with an emphasis on high-performance cleaning, the Clean Standard: K-12 fo- cuses on: the desired levels of cleanliness that can rea- sonably be achieved; recom- mended monitoring and inspection procedures to measure the effectiveness of cleaning; and how to use the measurement and inspec- tion results to assess and improve cleaning processes and products, ultimately re- sulting in a clean, healthy,


and safe learning environ- ment. Assessing cleaning effec-


tiveness can help improve the process and ensure that the desired level of cleanli- ness is achieved and main- tained at school facilities. This is especially important in light of the growing body of evidence that concludes that improved hygiene in schools results in reduced illnesses and reduced ab- senteeism. www.issa.com


Glass Restore: Before (above) and after (below).


fers a wide variety of static and mobile pressure washer solutions, pedestrian and ride-on floor sweepers, and scrubber driers fromits MAC Floormaster range. It also supplies an extensive selection of high quality in- dustrial and commercial wet and dry vacuum cleaners.


Evening festivities


Cresswell launches Glass Restore service


Cresswell Office Services Ltd is celebrating 18 years in the cleaning industry by expanding its services to include a brand new Glass Restore service. Cresswell, which is dedi-


cated to being flexible in its approach as well as being highly reactive and respon- sive to its clients’ needs, saw a gap in the market for this type of service and it is now being offered to the company’s customers. The Glass Restore systemof- fers a solution for dealing with scratched or damaged glass - quickly restoring the largest and deepest areas of damage. Glass etched with graffiti or acid etched glass can look like new again at a fraction of the cost of replacement.


The scratched glass re-


pair systemused allows distortion-free repairs to any glass surface and can handle any type of scratch damage, mineral or spatter damage and is claimed to be quicker and cleaner than other glass polishing systems. Glass Restore works on all types of glass, including tinted glass, and is carried out by Cress- well’s own trained, certifi- cated operatives, giving a professional finish every time. The glass polishing or scratch repair proce- dures cause no distortion or haze and will restore glass to its original clarity. www. cresswellservices.co.uk


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