GAME CLOTHING Sponsored by
gaming merchandise uk
“The right pieces of merchandise can help gamers feel they belong to a wider community and help to express their love for their favourite titles. “Products that link directly to a location or character within a game are always popular, like our Joel shirt, from The Last of Us, or the Sunderland jacket from Silent Hill 2.” Chris Marcus, director of
UK licensing and business development at Ubisoft, similarly told MCV of the firm’s investment in clothing: “Apparel has been
one of the key categories for Ubisoft when considering potential brand extensions. “We work closely with our
official licensees to deliver a range of products that gives fans the possibility to show their support and love for their favourite franchise, and integrate their enjoyment of that brand to other aspects of their lives. “By creating clothing linked to
titles, we also offer additional support to our overall marketing campaign and increase the potential for continued visibility.”
SEGA MEGA DRIVE BAG
The beloved 16-bit console from the ‘90s becomes a geek chic satchel for those seeking a nostalgic fi x on the go.
SRP: £35 Distributor: Insert Coin Contact: 01702 521 850
MINECRAFT IRONSWORD BELT
This canvas belt features a metal buckle modelled on one of the weapons available in the block-building game.
SRP: £19.99 Distributor: Jinx Contact:
www.jinx.com/shop/coll/minecraft
www.mcvuk.com
ATARI JAPANESE LOGO T-SHIRT
Featuring the iconic Atari logo and the company name in Japanese, this licensed shirt is aimed at retro fans.
SRP: £19.99 Distributor: Meroncourt Contact: 01462 680 060
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ASSASSINS CREED IV: BLACK FLAG HOODIE
Wannabe assassins can dress the part with this hoodie adorned with the Black Flag logo.
SRP: £44.99 Distributor: Bioworld Merchandising Contact: +31 251 316 238
July 18th 2014
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