MARKETPLACE
SHELF LIFE
MCV speaks to David James-Turvey of Welsh outlet Retrobution about why his store focuses on older stock, why he isn’t selling many products over eBay and how Facebook can help to establish brand trust
How has business been for you recently? It’s been good, ticking over rather well. I’m trying to keep on top of the shop, keeping the displays fresh. It keeps things new for consumers. I’ve been putting out diff erent lines and games.
Why do that? If you go to GAME, it’s the same design and layout as last year. Everything is pretty much the same. So I’m trying to introduce
PRE-ORDER CHARTS
consumers to new stuff that they might not see in other places.
Why focus on retro? I can dictate how my store looks. If I focused entirely on new releases all my posters and my merchandising would be the same as supermarkets and the chains. Our store tag is ‘games from all
ages for all ages’ and our store is almost like a timeline of gaming history. We have the fi rst Sonic game next to the most recent one.
Do you see many collectors? Yeah we get a few of them. Most of them buy stuff online though. But a lot of people do come from a long way away to get some games. We’ve had people coming all the way from England to buy things.
Is the margin on retro better than then new stock? That all depends on the customer. If it’s someone who knows their retro and wants to sell their goods on eBay for a certain price, but they
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