GAME CLOTHING
APPAREL
With teams of talented designers crafting game worlds and characters, it’s little wonder some fans take fashion inspiration from their favourite franchises. Matthew Jarvis checks out the attire that will help players get dressed to the nines
AS the graphical quality of games has increased, so too has the amount of time dedicated to creating visually gripping and memorable environments and characters. The games that stay with
players the longest – whether it’s a retro 16-bit platformer or a photo-realistic horror game – are often the inspiration for a variety of clothing that fans can then wear to display their pride outside of the game world, and retailers can seize the opportunity by stocking
Products that link directly to a location or character within a game are always popular. Dan Long, Insert Coin
a selection of the multitude of apparel available. “Taking video game experiences, those adventures, beyond the confines of the screen is something that is gaining more and more importance – to the industry itself, but more importantly to the gaming community that supports it,” Dan Long, head of communications and co-founder of Insert Coin, told MCV on his firm’s success selling game-inspired clothing.
WATCH DOGS CAP
Modelled on protagonist Aiden Pearce’s headwear, this fi ve-panel baseball cap features embroidered art and an adjustable velcro/cotton headstrap.
SRP: £19.99 Distributor: Gaming Merchandise UK Contact:
www.gamingmerchandiseuk.com
LEGEND OF ZELDA HOODIE
Gamers can dress like Link with this green and black hoodie emblazoned with the Triforce and Hyrulian crest.
SRP: £34.99 Distributor: Meroncourt Contact: 01462 680 060
July 18th 2014
METAL GEAR SOLID V: GROUND ZEROES VINTAGE FOX SHIRT
This shirt gives the in-game military unit’s FOX logo a vintage look.
SRP: £17.99 Distributor: Level Up Wear Contact: http:/
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GUNNAR RPG GAMING GLASSES
These lightweight glasses are designed to protect the vision of gamers who play for long stretches of time.
/
eu.levelupwear.com/
SRP: £79.99 Distributor: Lime Contact: 01622 845 160
www.mcvuk.com
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