Metro train driver Chris Wray,
said: ‘People know they shouldn’t do it, because we tell them, but they still do. It’s very frustrating as a driver to see it happening again and again. It’s dangerous, makes us late and can cause problems with the doors, which means we have to take trains out of service – and that’s an inconvenience to passengers.’
There have been 80 incidents of delay due to people holding doors open on Metro trains since April. Passengers can face a fine of up to £1,000 and two people have been prosecuted in the last 18 months. Sharon Kelly, director of
Operations and Customer Services at DB Regio Tyne and Wear, said: ‘We introduced platform announcements and put posters up on train doors to remind passengers that they shouldn’t obstruct the doors, but it doesn’t seem to have worked because they are still doing it. It’s madness really. So to try and grab more people’s attention we decided to make this animation, and we hope it will drive home the message by making it more memorable.’
View the animation at www.youtube. com/watch?v=_0EEucaCQuA&feature=
youtu.be
Rail photo goes Forth to win national competition
Photographer of the Year competition. A
The winning photograph was taken by Glasgow-based amateur photographer David Cation, and was one of around 500 entries. Said Cation: ‘The Forth Rail Bridge had recently been repainted and I timed this visit to North Queensferry to coincide with the crossing of a steam train. I was drawn to the finesse of the details within the massive structure and chose the gap in the bracing to frame the locomotive.’ Competition founder and landscape photographer Charlie Waite selected the winning image. He said: ‘You can almost hear the clatter of the train as it passes through this cat’s cradle of brilliant Victorian engineering.’ David Higgins, Network Rail chief executive, said: ‘David has captured one of the nation’s most popular structures in a beautiful and thoughtful way.’ As the competition winner, Cation has the option of joining a flight in Network Rail’s inspection helicopter or a ride on the New Measurement Train.
n image of a steam train caught in a web of iron as it crosses the Forth Rail Bridge in Scotland has won the Network Rail-sponsored Lines in the Landscape Award at this year’s Take a View’s Landscape
Rail advertising delivers more than a billion impacts per week
out-of-home advertising, Route, which has released the first ever set of audience figures for advertising sites across the rail network.
R
The rail audience data joins existing figures for roadside, bus and London Underground, launched earlier this year. It includes 70,000 new sites at 775 stations. In addition to JCDecaux and CBS Outdoor, contractors Build, KBH On-Train Media and T4media are added to the media owners represented with this new release.
Rail audience figures are created by a ground-
breaking approach, said Route, that combines GPS data, passenger data, observational research and recall work to build a station model which flows people virtually through stations. This complex system allows for circulation around the space and visits to points of interest, such as restaurants and shops, en-route to platforms. For example, there are more than 50,000 alternative ways to pass through London Victoria. James Whitmore, managing director at Route explained: ‘It’s really tricky to work out how to track people as they move around labyrinthine spaces such as large station termini. The solution is highly sophisticated. Importantly, it also offers the scope to adapt to changes yet to come.’ Spencer Berwin, managing director – Sales at
JCDecaux said: ‘This is the first time that rail has been included in Route and is a milestone moment. The rail audience is forecast to grow by a further 400 million journeys a year by 2020. At the same time, the rail environment has been transformed as stations have become retail and travel hubs. Route will not only tell us that an audience of two million pass through Waterloo each week, but will also reveal where their journey began. By defining and understanding the rail audience, brands will benefit from even more effective and innovative media planning, part of a new era for outdoor advertising.’
Some key rail facts:
• 9.8 per cent of men travel by train in a week, compared to 9.1 per cent of women
•
from the age of 35 to 49, rail usage increases, but the age groups most likely to travel by rail are 15 to 17 year olds (13.1 per cent use rail) and 30 to 34 year olds (13.0 per cent)
• 5.9 per cent of 65+ travel by train • 21.7 per cent of Londoners travel by train each week, the highest incidence for any region
• outside London, the conurbation most likely to take the train is Tyneside (15.4 per cent use rail), followed by Greater Glasgow (12.9 per cent)
• AB incidence of rail use is greater than C1, which is higher than C2DE
• each week, across the country, 14.5 per cent of the population use either rail or tube.
Page 16 December 2013
ail advertising delivers more than a billion impacts per week according to the audience measurement body for
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