Feature
of mirrored raindrops, arranged in a decadent waterfall display. Interspersed between the raindrops will hang bespoke Fulton umbrellas, fashioned into sparkling ornaments with the addition of an array of crystals, beading, and sequins. Fulton’s signature birdcage umbrellas – favoured by the Royal Family – have been specially customised with intricate crystal embellishments to form a spectacular bouquet sprouting from the tree’s top. All the brands have designed a tree that reflects
something about their company. With some brands remaining true to tradition and others, like Fulton, making a tree that is a little more unconventional. Olivia Von Halle chose to design a tree that
creates a very modern and conceptual idea of Christmas with “a seemingly endless stack of presents,” instead of the usual tree which they say is “to reflect the child-like excitement and joy of giving and sharing presents with loved ones on Christmas day.” Another British brand that chose the less
traditional route were Rococo, with a tree designed by Mark Prizeman, architect and shop designer. Made from metal “it represents our quirky, off beat approach to design.” Other pieces featuring in their design include cocoa leaves designed by Clare Ruddock West, carved and gilded animals, taken from their iconic Rococo wrapping paper made by Emily Readett-Bayley’s Posh Graffiti and chocolate Christmas tree lollies, made by Rococo themselves. Te Real Flower Company and Honeyjam
have taken a more traditional approach. ‘Winter Woodland Wonderland’ is the theme for the Te Real Flower Company, whose ethos is “scent and provenance”, using locally sourced products that will create a wonderful woodland scent and items that will remind you of a walk in the countryside, including pine cones and pheasant feathers. Honeyjam’s design incorporates many elements
of their shop, like their traditional tin toys and handmade decorations, some of which have been designed and made by charities ASAP (African Solutions to African Problems), Ambrosius and the fair trade company, Amica. Something Honeyjam say reflects “giving to and supporting others, which is what the spirit of Christmas is all about.” However, the piece they say is “the most
Honeyjam product” is their own brand teddy bear, which they designed with Merrythought, the last teddy bear factory in Britain. Tey said “we have turned her into an angel and put her on top of the tree!” Ten there is the luxury British brand, Boodles, who have named their creation ‘Diamonds are for Christmas’ a clue to the inspiration behind their design. “With a winter wonderland theme, the Boodles Christmas tree for Te Goring will signify romance, elegance and femininity with soft pink, white and silk decorations to reflect the Boodles colours. Crystal baubles and perfect bows will hang from snow white branches and beautifully wrapped Boodles boxes will sit nestled under the tree.” In the same way that Te Goring is a family-
owned business with an emphasis on luxury, quality and unbeatable service, so too are Boodles, making them ideal partners for this
project. “Te Goring Christmas Tree Collection is a celebration of all things British, so how could we not be part of such a wonderful, festive project?” they said. What luxurious Christmas would be complete without a hint of sparkle? And with diamonds being their business, there is sure to be plenty of that. Boodles key feature on their tree will be a twinkling snowflake which they say will “perfectly symbolise our diamond jewels, which are of course the most integral part of our business.” So if you chose the Goring on Christmas Eve be sure to request the suite with the Boodles tree and hopefully you will find a Boodles diamond placed underneath it.
For more information, visit,
www.thegoring.com
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