Profile
just as much effort into the packaging too. I believe that any product you put on your skin should be packaged stylishly, so that the whole experience of a brand is the best it can be.” Heavily influenced by the Seventies, the
result is a white and bronze striped design and a luxe space on the fourth floor of Harvey Nichols, which Read refers to as his take on “Studio 54 for tanning”. “Tere are many inspirations behind my
or two weeks away. We exclusively use my treatment mist, which you can’t get anywhere else, and it does not smell, lasts for seven days, looks real and fades like a real tan.” In addition to being the location for his first branded outpost in London, Harvey Nichols Knightsbridge was also the original stockist of Read’s own range of tanning products, which he launched in 2012. “I have always been driven and always loved beauty,” added Mr Read. “I wanted to bring out products that were innovative, new to the industry and stood out from the crowd. I
always think outside the box. I think like there isn’t a box, as I like to be a leader not a follower. “My products are not just about getting a tan. It’s about looking after your skin, so introducing skincare has really helped. I use all of them. Right now I am obsessed with my bronzing spray,” he added. Working with the skin’s natural colour
tones, Read’s comprehensive range has been formulated with skin-conditioning ingredients to ensure that the skin looks and feels great. “It has taken me several years to achieve the formulae that I’m happy with,” he said. “I put
brand, not least the allure and glamour of tanned-looking skin and how good it makes you feel. But perhaps my main inspiration is the 1970s,” he said. “1976 was the hottest summer on record in the UK and coincidentally it was the year I was born. I don’t know whether that determined my career but certainly the decade of disco, decadence and deep, dark tans all came together for me to influence my brand. “One of the images that has imprinted on my memory from that era is Farrah Fawcett in a red swimsuit with her Californian honey-gold tan. I wanted to create a range of products that would safely deliver this look – and many others besides,” he added. Helping customers achieve this with his product range and personal tanning appointments, James Read “practices what he preaches” on Wednesdays, Tursdays and Fridays upon request at Te Studio.
For more information on James Read’s products and tanning salons, visit
www.jamesreadtan.com
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