Mannequins
‘Emotion’ collection by Window Mannequins.
‘Sketch Accessories’ collection by Window Mannequins.
‘Vogue’ collection by Window Mannequins.
across Europe, the new design has huge potential for retailers and can be used in set departments or promotional areas to showcase full clothing collections; giving retailers the potential to sell additional pieces from the line. Another possibility for retailers is to use the video screens to inform shoppers how to accessorise the particular outfit on the mannequin and what cosmetics suit the look – again, maximising on the shoppers buying potential! A spokesperson for Window Mannequins comments, “Wherever you look there are more interactive sales techniques being used on the high street and 'Emotion' allows retailers to take this further creating an atmosphere that entices shoppers to buy. For example, on a summer beach wear display the video screens could show film of surf and beaches. The 'Emotion' mannequin takes merchandising to the next level because you can not only see the clothing on the mannequin, but almost experience what it will be like to wear.”
It seems that along with the evolution of man, mannequins have adapted to the ever changing world of retail, hopefully safeguarding the mannequin’s strong foothold in our shops for many years to come. After the journey they have been on, I think they have earned their rightful place in our shop windows don’t you?
Written by Holly Croot. Contact
Window Mannequins +33 4 932 92141 www.window‐
mannequins.com
proportion>london +44 (0) 207 251 6943
www.proportionlondon.com
Universal Display +44 (0) 20 8206 5010
www.universaldisplay.co.uk
Lucky Fox
0845 450 4904
www.luckyfox.uk.com
Planet Aspects and ABC 0845 873 0250
www.planetaspects.co.uk
Right: Image courtesy of Lucky Fox - photography by Melvyn Vincent.
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