Mannequins
‘Profile Man’ by Universal Display
Image courtesy of Universal Display
Image courtesy of Universal Display
throughout the collection ensuring ease of use and guaranteeing the longevity of the mannequins for seasons to come. Managing Director Jonathan Berlin, of Universal Display headed up the project explained “Fibreglass was our chosen medium to produce in, it allowed for greater detail in sculpting and production, as a result we were able to create the strong intelligent poses needed for this range.”
However, like fashion, mannequin design seems to have gone full circle with many retailers now requesting the old style papier‐ mâché mannequins in the bid to stay ‘Green’. In this modern day where online shopping is so accessible and the need for consumers to actually go into a store becoming less and less, retailers are either falling at the hurdles or triumphantly jumping ahead when it comes to enticing their customers onto the high street and away from their screens. proportion>london understand the crucial role mannequins play in retail and for this reason they work closely with their clients to create the ideal VM kit suitable for their brand. Creative Director Tanya further comments, “One of our clients in particular who stands out from the pack is All Saints. Their display kit is always carefully considered to best portray their brand aesthetics and ahead of trend on the high street. Where they lead, others follow. Recently developed in‐conjunction with their VM team and set to rollout across
their stores are a series of mannequins finished in raw papier‐mâché; which perfectly complements the brands urban industrial style and sits in harmony with their in‐store environment. In addition to the look, the introduction of full mannequins as opposed to their previous vintage style bust forms now allows them to effectively display their trousers which have consequently boosted their sales. Their use of these figures in repetitive window groupings and key focal points instore has proved successful at keeping their customers engaged and coming through the door. It is this type of consideration that is paramount to sustaining our high‐streets!”
So, in terms of the raw materials used in mannequin manufacturing it’s safe to say that mannequins haven’t really evolved much over the past 40 years with fibreglass and papier‐ mâché still very much the material of choice for many mannequin designers. But what about the changing shape of mannequins? As mannequins are designed to typically
reflect the shape and form of the human body, there have only been subtle changes in the sizing of mannequins over the years to coincide with the evolution of the human race. History ascertains that the Victorian’s were much smaller than the Briton’s of today (Queen Victoria was reportedly only 4ft 10”)
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