Advertorial
FALCONBOARD®
versatile paper- based POP display board creates retail impact
The Perot Museum of Natural Science used our honeycomb material to fabricate an elaborate 4,000 square foot reef ecosystem - complete with kelp beds, a shipwreck and deep sea sections.
FALCONBOARD delivers cost-effective solutions with performance and environmental benefits
You only have a few seconds to get your target shopper’s attention. What tools are you going to use to break through the clutter? What eye-catching materials will help move your brand awareness needle? What approach will help get your product off the shelf and into the shopping cart? Marketers are constantly looking for cost-effective ways to make an impactful brand statement at the retail level. In addition, positive environmental attributes are becoming increasingly important when evaluating material choices. FALCONBOARD® paper-based graphic display board offers both. (FALCONBOARD is a product of Hexacomb, a BOISE® company.)
How do you translate imagination? Imagination drives creativity. The objective is to stretch your imagination without stretching your signage and display budget. Further, in order to translate your marketing vision into three-dimensional structures, the material selected has to be capable of converting into complex shapes and sizes. FALCONBOARD is an ideal alternative to foam, corrugated and wood materials for both signage and display applications. Its tough honeycomb-shaped core resists denting and its durable construction is scratch and warp resistant.
FALCONBOARD’S rigid structure makes it easy to cut into desired shapes which offer improved visual aesthetics. Its light weight helps minimize transport costs/carbon footprint.
This means that FALCONBOARD can be used to create visually-outstanding, cost-effective, point-of-purchase, tradeshow and retail window displays, signage materials and furniture/three- dimensional letters. It is ideally suited for wide-format, digital and screen printing applications.
Supporting environmental initiatives Environmental attributes factor heavily into most purchasing decisions. Does the material you are currently using end up in a landfill or can it be recycled and reused to create next-generation products? FALCONBOARD’S proprietary process features an engineered paper core and water-based adhesives coupled with a white printing surface. FALCONBOARD offers multiple advantages over petroleum-based (polyethylene, polystyrene or polyvinyl chloride) foam boards. It includes recycled fibers which offer a preferred environmental profile. Unlike foam boards which usually end up in landfills, paper-based structures typically can be easily recycled locally.
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All three FALCONBOARD products—Print, Build and Mount were used to construct this “under the L tracks” city vignette.
FALCONBOARD products provide endless possibilities for retail displays.
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