CAREER NEWS CAREER
How to use Twitter to land a new job
According to the Jobvite Social Job Seeker Survey 2012 social media is gaining in popularity for job seekers, with Twitter being increasingly used as a means to find a new role. The survey found that 51 per cent of job seekers had a Twitter profile, compared to 31 per cent of those who were not open to job opportunities, while one in six job seekers credited social media with their current job. So how can you use Twitter to your advantage?
1 Word up Be savvy when writing your profile.
Know that recruiters will type in key words, so these need to be littered throughout your profile to get noticed. If you want to work in the fashion industry as a PA but don’t currently, you can say you’re passionate about fashion as well as highlighting your PA skills – you’ll still show up in search results.
2 Be visible “That line of text under your name?
It’s the first thing people will see,” explains Tara Commerford, LinkedIn’s Head of Communications, SE Asia and ANZ. “Create a professional tag line for yourself.” She also advises enhancing your brand by customising your LinkedIn public profile URL. Select ‘edit profile’, click ‘edit’ by the URL and then ‘customize your public profile URL’. Use your name for maximum results.
3 Be forward thinking Don’t be retrospective when
preparing your profile. It’s common for people to list what they’ve done in the past and focus on previous roles. But instead you should promote yourself moving forwards – let people know where you want to be, your area of expertise and your skill set. And don’t
forget to reach out to people you’d like to collaborate with in the future.
4 Great associations Start following the right sort of
institutions and people who can help your career – and that includes leaders in your own industry. LinkedIn’s Influ- encers feature enables its 200 million+ members to follow an exclusive group of thought leaders, including Richard Branson, Deepak Chopra, Arianna Huffington, Barak Obama and David Cameron. You can share their content when relevant to your field, and in doing so associate yourself with a leader.
5 Be active Once you’ve got your account
make sure you use it – otherwise you’ll just be demonstrating an ability to never get tasks finished and failure to see things through. Make sure to be active on Twitter every few days as a minimum – even sharing an interesting report or re-Tweeting something relevant will help build your profile.
RESEARCH Take your time
A survey from
staffbay.com has revealed that two thirds of us spend less than an hour when we apply for a new job. Gone are the days of labouring over every word, every nuance of your covering letter – fewer than 10 per cent of people say they’d spend a day on a job application – but it’s important not to forget that quality will always win over quantity when it comes to the job hunt.
RESEARCH Part time trap
More than three quarters of the UK part time work force say they feel trapped in their jobs due to too few promotions and flexible roles. The Flexibility Trap report, from the Timewise Foundation, revealed that nearly three in every four part timers hadn’t been promoted once since doing fewer hours, and more worryingly over a fifth of those questioned said they wouldn’t expect a promotion.
RESEARCH
How productive are you?
Mexico has topped the league for the most productive workforce, according to the iOpener Institutue for People and Performance. Measured by time on task, Mexican workers spend an average of 73.2 per cent of their time actively producing outputs that contribute to the business – compared to UK workers who spend just 57.6 per cent of their time in this way.
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JULY/AUGUST 2013 |
WWW.EXECUTIVEPA.COM
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