Anatomy of... the perfect event invite


marketing manager for Mitsubishi Pencil Co offers some expert advice EVENTS


Crafting the perfect invitation takes time and consideration. Bekki Griffiths,


1


An invitation should be eye-catching and the wording


should be short, unambiguous and to the point. So, before you put pen to paper or finger to the keyboard, decide on the following key points and write up a checklist; 1 Theme of invite – formal or informal, modern or traditional


1 Type and size of invite – postcard or folded notelet


1 Guest list of who to invite 1 The date and time of the event 1 The location and if accommodation is available/provided


1 Any special instructions – fancy dress or black tie and cocktail dresses.


30 JULY/AUGUST 2013 | WWW.EXECUTIVEPA.COM


2


What’s extra special about your event that can’t be


missed? To create engagement and interest, be sure to include details of what’s meaningful, extra special or unique about your event; a fundraising gala for a poignant charity or perhaps you’ve secured a hot celebrity to host the night’s proceedings. Whatever your event’s hook is, use it to maximise acceptances!


3


Paperless is not always best. Adding that extra


personal touch to a special occasion through the good old-fashioned use of pen and ink can really make a difference, making the recipient feel


considered and important. So, instead of typing your invitations or sending an e-invite, why not grab a posh pen instead and personalise them with a hand-written invitation.


4


Ensure you opt for premium paper or card for your invites,


and if hand writing them, make sure you use a premium pen that has a consistent high quality smooth write and that won’t smudge.


5 INFO


Make sure you include a stamped RSVP card or an


contact email, so it’s quick and easy for the recipient to send you their reply. www.uniball.co.uk


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