Top five: international destinations TRAVEL While heading abroad for corporate events would have been a big no-no
18 months ago, PAs are cautiously starting to explore foreign climes again. Martha Everitt takes a look at what five international hot spots offer PAs
Cape Town Since the 2010 World Cup, South Africa has boomed as a MICE hotspot, inviting development in the area in the form of affordable hotels and convention centres. The oldest city in South Africa, and con- sidered one of the most beautiful places in the world, Cape Town is enveloped by Table Mountain, with exquisite scenery: its range of mountains, forests and wildlife has made it the ideal spot for Safari incentive trips. Its Mediterranean climate and proven record hosting large and small events has made Cape Town a new addition to the most popular MICE destinations.
Toronto Despite its reputation for icy weather conditions, Canada’s largest city Toronto has a sur- prisingly moderate climate, with the warmest springs and summers in Canada, and is one of the safest, cleanest and greenest cities in the world. One of its greatest green facilities is the Direct Energy Centre – Canada’s largest exhibition and convention centre. Toronto’s Convention Bureau is ranked as one of the top five in North America, and with more than 38,000 hotel rooms in over 230 hotels, and served by two airports, servicing direct flights to and from London, Toronto is the perfect sustainable choice of destination.
Frankfurt am Main Known to most simply as Frankfurt, the Ger- man City is the largest financial centre in con- tinental Europe, as well as being one of the world’s busiest traffic and transport hubs. Ease of transport is guaranteed, with Frankfurt air- port just 11 minutes from the city centre by train. With over 7,000 hotel rooms available within a one-mile radius of Congress Centre Messe Frankfurt, one of the world’s largest trade fair companies, Frankfurt is the ideal des- tination for any PA looking to combine pro- moting that new product or service with fantastic transport links. Frankfurt hosts approximately 66,000 conferences every year, and is home to four major opera houses, 15 theatres and over 100 museums – so your resort will never fall shy of culture!
Singapore Last year, Singapore was voted as Asia’s Top Convention City for the 10th year running, and it is little wonder why. Now well-renowned as being one of the world’s leading financial centres and boasting serene greenery such as Singapore Botanic Gardens, the city-state excels at coupling business with pleasure. Some of its top meeting venues include Changi Exhibition Centre and the Singapore Expo, with the brand-new MAX Atria, which is a sustainable purpose-built MICE venue, designed with the demands of PAs in mind. Most major shopping cen- tres accept the Great British Pound, and English is the main working language – so you’ll be sure to feel right at home.
The Hague The Hague takes its place as being the Government and Crown City, as well as being the third largest city in the Netherlands. Home to two international airports, The Hague is without a doubt a fantastic choice of destination to conduct business in a beau- tiful picturesque environment: located near the North Sea Coastline and home to Scheveningen, the Netherlands’s most pop- ular seaside resort, the city boasts a number of famous international conference centres and authentic city palaces. The Convention Bureau of The Hague offers free-of-charge tailor-made support and advice to companies planning meetings, and with companies such as Shell International and T-Mobile con- ducting business here, it’s not hard to see why.
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© Frankfurt Tourist+Congress Board
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