08 executive summary theibcdaily
Workflow evangelist The power of big data
Matt Cleary
Head of Production, Emmerdale at ITV Region: UK
Interview by Ann-Marie Corvin
It’s easier to implement a wholesale change of kit when you are moving sites. We decided to make the move to a file-based environment because we were moving to another building down the road. Making the decision about which way to go was a bit like looking into a crystal ball, though. We took an educated risk that AVCi was
going to become the codec of choice. We also changed how we worked on location – shooting in HD and working with a file-based workflow.
When you introduce change you have to become evangelical about what you are trying to achieve. We focused on benefits for our team.
For anyone who had been impacted by the change, we focused on how it would demonstrate an efficiency or an improvement to help them buy into the change.
ITV’s management helped us manage the risk. Our suppliers too were also very collaborative and helped guide us through those early days when no one else was working with AVCi and we needed to create our own software to handle it. At every stage we felt we were slightly ahead of the industry.
You have to manage expectations once a change
“At every stage we felt we were slightly ahead of the industry”
Last October ITV1 soap Emmerdale become the first major production to adopt the Digital Production Partnership’s (DPP) new standard for the file-based delivery of TV programmes, AVCi100AS-1.
is made. Prepare people for the fact that some things may take longer. And it doesn’t always save on cost. When we first started, it took hours to send just one hour’s worth of Emmerdale across the network. Thankfully the processing speeds are getting a lot better.
I thought it was odd for the DPP to conclude in its latest report that there are no creative benefits to file- based workflows. We make three hours of television every week and are working to a really tight schedule – every minute of that counts. If I need to record an extra scene for an episode
we can now record it and edit in seconds. That’s got to be a creative benefit because I’ve become more flexible than I used to be. And with the grading – we used to have to drop a generation but now I can keep everything in the same file format – grading at slightly higher quality. Even the extra metadata you need to create drives efficiencies into the areas of clearance and rights. Ultimately though, it’s for the production companies to decide what the benefits will be for them. It might just be a feeling that things are more streamlined and integrated than they used to be.
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