24 executive summary theibcdaily The future of TV Advance in small steps
Hungarian born, Andreas Bereczky qualified as a motor electrician and aircraft engineer before forging a career in multimedia and IT after gaining a PhD from the Technical University of Aachen in 1985. He has steered ZDF’s technology direction since 2004.
Dr Andreas Bereczky
EVP Technology and Production, ZDF Region: Germany
Interview by Andy Stout
What will comprise the next wave of technology? Ultra HD could make very significant waves but we should not forget HD 1080p for broadcast. It makes more sense to take the next small step not a big jump. And we should not forget the smaller waves which will change broadcasting in the nearer future like DVB-T2, HEVC and the companion screen.
What has most impact: the way content is made or how it is consumed? In Germany, the viewer has not changed their way of watching live TV at all. But today our customers also have the possibility to consume programmes and services not only on the main screen. Our task is to produce the content with the right parameters for the right device with the right distribution.
How difficult will it be for traditional broadcast to thrive? The answer depends on content not technology. Our live content, especially, has the potential to give viewers an appealing television experience which on-demand cannot.
Are there any problems with production you would like solved?
Optimised business processes are one of the key points to improve the measures of speed, service and cost. We are keeping an eye on such service-oriented architectures and how to transfer them effectively to the broadcast world. Furthermore, I have a dream… that in the future all devices from all vendors can be integrated in a given networked infrastructure.
Is the industry sometimes guilty of technological determinism? 3D with glasses may have its right to exist in cinema on an event basis but for general TV broadcasting it is no solution as long as you need glasses and as long as production costs are two or three times that of normal HD. The TV business is developing slower than the IT business. Just think about how long it took to change from 4:3 to 16:9 or analogue to DVB. But when it’s there, it is consistent for a while.
Which technology will be most disruptive over the next decade? The discussions about the digital dividend and the 700MHz band could point the way for the future of terrestrial TV services. Mobile broadband and DTT need to find a way to cooperate in the future.
“In the future all devices from all vendors can be integrated”
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