theibcdaily executive summary 47


“Young Chinese are leaping over TV to the internet because it is not so tightly censored”


connection Chinese The


A delegate at the IBC Leaders’ Summit and a speaker in the session on ‘Innovating the User Experience’, seasoned exec Marty Pompadur has held major positions with News Corporation and ABC. He is also chairman of Chinese production house Metan Development Group.


The visionaries


Marty Pompadur


Global Vice Chairman, Macquarie Capital Region: Global


Interview by George Jarrett


Public service broadcasting is under threat because of the number of channels, and a lot of top programming can now be seen on niche channels. PSBs have to morph and change. BBC content seen for so long on public TV is now seen on cable channels, and Intel and Netflix are starting to


carve things up into


smaller pieces. Univision too is nipping at the heels of the networks.


I am not technically oriented. I am a content and distribution guy, but you have to keep track of technology in order to stay ahead of the curve.


My Chinese programming venture Metan launched four years ago to help the Chinese government train directors and writers, and to develop content that people in the outside world would watch.


The idea was to both bring in formats from the West – Gossip Girl for example – and write scripts in the Mandarin language. We have put four series to air. There will be a skills spill over from film, but it might take several years. Young Chinese people are leaping over TV to the internet because it is not so tightly censored.


Comparing TV show budgets, the US is about six times the cost of China. Developing craft skills is the key.


Every script and finished


programme is submitted for censorship. We did part of a show about Hollywood in LA and integrated it with a Chinese host, but otherwise we always do joint productions with Chinese facility companies.


I am not an investment banker. I serve as an introducer, and make recommendations to Macquarie.


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