48 executive summary theibcdaily
Imagining The visionaries
Sir Hossein Yassaie PhD
Chief Executive Officer, Imagination Technologies Region: UK
Interview by Chris Forrester S
ir Hossein Yassaie understands silicon chip architecture, which sets him and his company,
Imagination Technologies, at the forefront of tomorrow’s thinking. He was a VIP participant at the IBC Leaders’ Summit and his comments about broadcasting were not all favourable. “My job at Imagination is all
about creating ‘new stuff’, where we can make a margin and which could make a significant difference to our clients, he says. It is about innovation in IP, and R&D, and clever thinking. What we do is to think for ourselves, where does a particular development lead to?” He does this by examining
three basic areas: “The technology itself, asking ourselves where the silicon is heading, where the software is going in terms of innovation, graphics, information. We also look at the food chain or market. With a typical five to seven-year development cycle for new technology nobody could have foreseen a Google or Twitter emerging. It is up to us to try and anticipate these sorts of changes. The third stage, and people might find this odd given that we are not a consumer company, we talk to users so that we understand what they really care about. In our experience consumers want something that will make them happier, more efficient and give them an easier life. “Imagine what wireless in the home could really achieve, even in the broadcasting space. No wires to advanced surround
sound audio systems, for a start. This alone would make it much easier for consumers to adopt new broadcasting technologies.”
How might the TV in the home look in six years time? “I think what we are seeing is a clue in the smart phone market, he says. Ten years ago when we were trying to convince everyone to build in graphics and employ touchscreen glass, nobody listened. Now everyone listens. The same will apply to broadcast. Look closely at how dated the user interface is. Generally it is still pressing buttons with tired graphics. It simply hasn’t progressed as much as it should have. And I don’t mean the addition of wacky gesture controls with people having to jump up and down to get the channel to change. That’s not a solution. Tablets are the solution, working alongside the TV, in unison with the TV. They are already happening, and we will see more.
“The other big change that I see in the home is the use of glass. Let’s get away from TV sets, and start using big areas of glass which wirelessly connect to the other big demand which is for music and speech via speakers. I am a great believer in next-generation WiFi in the home, wirelessly delivering what we want to where we want it. 4K displays will become cheaper, and even better, but I want TV which will disappear into the wall, and become invisible when not needed.”
the future
“Look at how dated the TV user interface is”
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