theibcdaily executive summary 31 IBC Leaders’ Summit


JOLYON BARKER MANAGING DIRECTOR, DELOITTE, GLOBAL TMT


“Television’s history is filled with technological advances, all of which involved risks. The progress to colour from monochrome must have been daunting; the launch of satellite-based services for transmission was a major financial commitment. New technologies will


succeed when they satisfy demand: Ultra HD should be able tap into the seemingly insatiable demand for ever higher production values in television content. Initially, Ultra HD will be for niches, and in


the medium-term Ultra HD may still be largely confined to pay-TV customers, much


in the way that HD content remains scarce on terrestrial only TV stations. But this reflects the evolution of television from a largely singular service, funneled via a few channels, into a multi-faceted industry, with multiple business models, and many ways of distributing content.”


MARTY POMPADUR GLOBAL VICE CHAIRMAN, MEDIA AND ENTERTAINMENT, MACQUARIE CAPITAL PARTNERS


“The internet is as important as the printing press, disrupting so many key media, but particularly print. You cannot hide anything any more because everything goes viral in an instant. The big change is that


everything is individually driven. I have a special interest in the future


of TV and film in China where I am chairman of Metan, a joint venture (JV) production company. On the creative side for TV it has been very hard there. Studios and large producers have tried to sell into China but not set up their own JV for the reasons of censorship and the little money available to make TV content. On


the film side we are making some headway. DreamWorks is setting up a joint


venture animation studio and producers and directors are going to China. You will see more co-productions in future, not yet in terms of a global Chinese star, but technically.”


VICTOR N. PINCHUK DEPUTY DIRECTOR GENERAL, RUSSIAN TV AND RADIO NETWORK COMPANY


“Pure broadcast TV is coming towards the end of its expansion path and as a direct result of competition and alternatives the market is anxious for new ways to create, deliver and consume media. The synergy between linear and non linear services, as well as multiscreen delivery opens new opportunities for consumers as well as media providers. Media content owners and


providers, through enrichment of linear content, will benefit by exercising a variety of tools and mechanisms for the gathering, analysis and creation of new and diversified offerings. As part of the evolving ecosystem,


existing broadcasting technology such as DVB-T2, is catching up with the growing demand for diversified and highly demanded


services. Russia is fast becoming the greenfield for such initiatives and as the leading operator, our aim is to propose to the market the most sophisticated and complete solution ever. We believe that success is the fusion of old and new technologies and it is happening today.”


SIR HOSSEIN YASSAIE PhD CHIEF EXECUTIVE OFFICER, IMAGINATION TECHNOLOGIES GROUP


“If you compare broadcast with the cellular industry and look at the changes that have taken place there then you realise that change in broadcasting is taking some time. I was always


concerned about 3D, and never saw it as appealing to mainstream viewing. I am


much more enthusiastic about 4K for TV and I see it making a huge difference as far as the viewing experience is concerned. I can also envisage the day when friends


from around the world are watching a World Cup live on a giant screen. The screen is so large that in one corner there’s another image


of friends captured by a simple IP camera from 1 mile or 10,000 miles away watching the same game, and both families chatting and interacting. I think we will see this sort of ‘togetherness’ and sharing in the next 10 years. The technology is already available, it just needs bringing together.”


MICHAEL COMISH, GROUP DIGITAL OFFICER, TESCO


“It’s not data in and of itself that is helpful, it’s insight. Data without insight is not particularly valuable. A better understanding of your customer through the information that they provide to you has been Tesco’s bread and butter and has been for the last decade; it helps


shape the offers people get via the Clubcard, it helps to shape a whole series of things. What’s new for the broadcasters is that they haven’t had that relationship with their customers, they haven’t had that connection. Channel 4 has done a great job in using registration as a way of better


understanding their customers. I can’t imagine a business in the world that isn’t better off with a better understanding of their customers, and now broadcasters have the mechanism to have that one-to-one relationship with their customers.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52