theibcdaily executive summary 29 IBC Leaders’ Summit ANDREW NEIL ANCHOR IBC LEADERS’ SUMMIT
GRAHAM LOVELACE EDITORIAL TEAM
JOLYON BARKER
MANAGING DIRECTOR, DELOITTE, GLOBAL TMT
STEWART EASTERBROOK CEO,
STARCOM MEDIAVEST GROUP UK MARTY POMPADUR
GLOBAL VICE CHAIRMAN, MEDIA AND ENTERTAINMENT,
MACQUARIE CAPITAL PARTNERS
RAY SNODDY EDITORIAL TEAM
SIR HOSSEIN YASSAIE PhD CHIEF EXECUTIVE OFFICER, MICHAEL COMISH
GROUP DIGITAL OFFICER, TESCO
INGRID DELTENRE DIRECTOR GENERAL, EUROPEAN BROADCASTING UNION I PAUL LEE
GLOBAL DIRECTOR TMT RESEARCH, DELOITTE
IMAGINATION TECHNOLOGIES GROUP
n its third year, the IBC Leaders’ Summit is established as a unique high- level peer-to-peer networking event. Quite simply it is designed for the most
influential and visionary people at the very top of the industry to engage in candid and behind- closed-doors discussion with one another about the strategic issues and policy frameworks in which their businesses operate. This year's event, which
included some of the biggest personalities in the business, was once again underpinned by exclusive empirical research
from Deloitte Research Technology, Media and Telecommunications (TMT) and was intimately linked to the main IBC exhibition and conference. Indeed VIP attendees continued their stay at IBC to visit the conference and the exhibition on special hosted tours, keen to understand the technology that their staff talk to them about and also to appreciate why their teams clamour to come to IBC. The background to this
year's summit was one of dynamic change. Audience behaviours are changing rapidly,
innovation threatens market disruption, and regulators have the potential to create profound market change. The macro issues under
discussion included examinations of the value of ‘big data’ as it applies to broadcasting; the impact on strategy of disruptive media technologies and smart blue sky thinking about the future of TV. Understanding the first
generation defined not by age but by connected behaviour is a vital prerequisite. So too is gaining a clear view of the connected experiences offered
by multiple screens, and the blended experience of simultaneous screen usage. Together these offer new
forms of audience engagement, new opportunities for monetisation, and new analytics. But data-powered strategies present their own issues – who owns it, what are the rules of the game, and what strategies should guide its effective deployment in the broadcast industry? The following are
snapshots of thought leadership taken from the 2013 IBC Leaders’ Summit.
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