CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
Farmer/Rancher Alliance Earns Communication Awards
S
INCE ITS PUBLIC LAUNCH IN 2011, THE U.S. FARMERS & RANCHERS ALLIANCE® (USFRA®) has gained momentum in its groundbreaking communi- cations efforts to build consumer trust in today’s food production
system. A survey taken in November 2012 revealed Americans increas- ingly believe food production is heading in the right direction — a 10 percent increase from 2011. USFRA received 10 global and national awards during the fi rst half of
2013 for its consumer-facing campaign. Since 2011, USFRA has worked to heighten consumer trust in food production by leading an open dialogue on pressing food and agriculture topics. Key communications activities include the creation of digital spaces
for consumers and infl uencers to connect with farmers and ranchers; and the Food Dialogues event series, which brings together farmers, ranchers, industry experts, pundits, media and consumers for a live discussion on key topics related to food production. The awards were from Cannes Lions International Festival of Creativ-
ity, a Bronze PR Lion Award; Public Relations Society of America, 4 Sil- ver Anvil Awards and a Silver Anvil Award of Excellence; The Holmes Report Gold SABRE Award; and 3 National Agri-Marketing Association Awards (NAMA). For more information on USFRA, visit
fooddialogues.com. Follow USFRA
on Twitter @USFRA using #FoodD or on its Facebook page,
facebook.com/ usfarmersandranchers.
INDUSTRY ALLIED AgriLabs Expands Dewormer Products A 16 The Cattleman September 2013
GRILABS® HAS ADDED AGRI-MECTIN PLUS CLORSULON TO ITS RANGE OF BRANDED anthelmintics. “With the addition of Agri-Mectin Plus Clorsulon, we are able
to provide an economic alternative to those producers and veterinarians in areas where liver fl ukes are a concern,” says Adam Yankowsky, busi- ness unit manager for livestock products. Agri-Mectin Plus Clorsulon is a sterile injectable dewormer that offers
the advantages of ivermectin 1 percent, plus clorsulon to expand treat- ment and control of liver fl ukes in cattle. All AgriLabs products, plus supportive nutrients often used when de-
worming, are available from their network of distribution partners. For assistance in locating these products, contact AgriLabs customer service at 800-542-8916 or go to
AgriLabs.com.
thecattlemanmagazine.com
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