CONTENTS AUGUST 2013
14 VISUAL MERCHANDISING
Bigger, brighter, bolder, brassier; anything goes in the world of VM…well nearly anything.
20 EXPERT TIPS RETAILERS SHOULD USE TO BOOST THEIR ONLINE MERCHANDISING…
Apptus Technologies talk us through their top tips for online merchandising.
24 SIGNS AND GRAPHICS
Signage is used in many different forms across all retail stores from the facia to in store with shelving, isle and overhead signs used to grab customers’ attention and increase sales.
30 CUSTOMER CONVENIENCE
With customers becoming ever savvier, what are retailers doing to keep our shopping simple and convenient.
34 RETAIL DIVERSIFICATION –
THE BENEFITS AND PITFALLS Kathy Salisbury of The Salisbury Consultancy discusses with A1 Retail the benefits of diversification for retailers.
36 AUTUMN/ WINTER 2013/ 2014 TRENDS
Provenance, Boundary, Play, Retro Tech and Urban Typography; Top 5 Visual Merchandising trends for Autumn/ Winter (A/W) 2013/2014.
38 DUTY FREE
Steve Thomas‐Emberson talks to A1 Retail about store design at Duty Free.
42 DAY IN THE LIFE…
Russell Dorset, Managing director of K3 Retail, has an affinity with Retail, indeed he formed part of the original team at K3 that identified retail as a sector to move into. Here, Russell gives insight into what the MD of a leading retail IT services company gets up to in his busy day‐to‐day life.
46 Q&A MUSIC CONCIERGE
Rob Wood is the Founder and Creative director of the award‐winning music consultancy service Music Concierge who design and supply bespoke playlists based on brand personality to leading retail and hospitality brands across the world. We chat to Rob about the big wide retail world…
82 OPINION
Denise Oakley, International marketing manager at GXS talks to A1 Retail about successful international expansion.
www.a1retailmagazine.com 5
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