Visual Merchandising
FITCH
Design4Retail FITCH FITCH
Adidas Nitrocharge Boot FITCH recently worked on a complete communications campaign for adidas’ new football boot the Nitrocharge. The campaign needed to work across all platforms from adidas’ own branded stores to 3rd party retailers, creating a seamless shopping experience for all consumers. FITCH created window dressings and engaging display units for the launch.
The boot is designed for ‘engine’ players, players who are always active; running, tackling and passing with relentless energy, these key elements needed to be present in the supporting displays. Phil Heys, Design Director at FITCH commented, “The launch of Nitrocharge provides an opportunity to create a truly seamless customer experience from the PR, advertising and social media through to the moment of truth when the consumer picks up, touches and ultimately buys the boot. By focusing on the type of player the product appeals to, Nitrocharge taps into what it means to be ‘The Engine’ and articulates this driving force, this energy, this never‐say‐die attitude in a multi‐sensory and experiential way. Retail provides the platform to prove this when the consumer experiences the boot for the first time.”
With the use of 2D and 3D experimental design FITCH created a complete suite of flexible tools to support the boot’s launch. T: +44 (0) 20 7479 0900 W:
www.fitch.com
Design4Retail 16 Design4Retail
www.a1retailmagazine.com
…And it all comes together!
Some recent examples of VM at its best!
Clarins Summer Garden Event Clarins in Selfriges, Oxford Street was recently transformed in to a summer’s garden by VM specailists Design4Retail (D4R). The concept created by a collaberation of both Clarins and D4R. The summer garden was created to showcase three classic treatment fragrances Eau Dynamisante, Eau Ressourçante and Eau des Jardins.
The garden was launched in store on the 7th July and ran until the 27th. It was a stunning addition to the beauty hall.
The main stand is adorned with green garlands of intertwined foliage. Key ingredients from the products have been displayed on the consultation tables to encourage consumers to interact with the brand. They also give sales consultants the opportunity to educate and upsell all plant based products.
The range is split in to three, with each area being defined by coloured silk flowers. Glass display cabinets lined with grass complete the look. Clarins have bucked the trend in Flagship stores by opting not to take the pre‐determined
Design4Retail
promotional spaces to rent in store, but to dedicate a portion of their own retail concession space to animated events to showcase key product launches and offers, which allows them to challenge the boundaries a little more and create real stand out. T: +44 (0) 1455 203 352 W:
www.design4retail.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84