Signs and Graphics
Below: Digital Signage from Anders and Kern UK. Middle Right: A+K Airgoo from Anders and Kern UK. Bottom: Clear View 3M stock used for window display by Service Graphics.
signage, from large‐scale screens that the image is projected on to and video walls to smaller screens and tablets for a more modest display. Anders and Kern offer many different types of digital screens and also offer software that can design, run and even transmit the digital data. The A+K Airgoo is an Android based HDMI (High Definition Multimedia Interface) that can transform any standard flat screen TV in to a digital sign. The minimalistic USB makes the system quick to set up and a cost effective solution. The microplayer has a secure, cloud based CMS that makes it easy for user to add, manage, organise and upload multimedia content. The content can also be scheduled to play at certain times meaning the signage can be changed depending on the time of day or during busy periods. The device can also be managed locally giving retailers the option to change messages quickly and easily and provides the ideal solution for retail marketing. The centralised system can also be easily integrated in to the existing infrastructure of the business. Social media and QR codes can give consumers an increased opportunity to interact with the brand and new avenues to communicate with the retailer and can be utilised on both digital and printed signs. Good signage really does reap rewards so retailers should utilise this form of communication in every way they can. They need to remember to keep designs clear and simple and when placing signage that visibility is crucial. New types of stock should be utilised and digital signage should be considered if budget allows as it demonstrates that the brand is moving with the times and offering consumers a more
interactive experience.
Stores that use well placed, clear and concise signage, whether digital or printed, should see increased sales in the areas promoted. Digital signage won’t replace printed signs anytime soon however, clever use of both printed and digital signs can offer retailers the chance to communicate their core messages via printed material alongside their current offers and promotions on digital. This system works well as it appeals to all demographics and consumers can see the familiar branding on the more permanent signs and also view more current material as they journey through the store.
Contact
Momentum Instore T: +44 (0) 161 486 7878 W:
www.momentuminstore.com
Anders and Kern UK T: +44 (0) 1638 510 900 W:
www.anders‐
kern.co.uk
Service Graphics T: +44 (0) 20 8877 6600 W:
www.servicegraphics.co.uk
Octanorm uk T: +44 (0) 20 8545 2945 W:
www.octanorm.co.uk
HL Display T: +44 (0) 1279 20 10 70 W: www.hl‐
display.com
28
www.a1retailmagazine.com
A1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84