NEWS
Amazon bringing Sunday deliveries to London this Christmas The online retailer is teaming up with local carriers and delivery firms to conquer the festive sales period
by Ben Parfitt
ONLINE retailer Amazon is to start offering Sunday deliveries in the UK for the first time this Christmas. The website is teaming up with a number of local courier and delivery firms in a move that further reduces the immediacy advantage currently enjoyed by the High Street.
“Throughout the Christmas period, we will be The move
further reduces the immediacy advantage currently
“
enjoyed by the High Street.
ONLINE, TV + PRINT
On October 25th, Microsoft uploaded its ‘Invitation’ trailer to YouTube, featuring Spock and Steven Gerrard.
This saw 3m views in its first week and premiered on TV on November 2nd. The ad will remain on TV all the way into January. The publisher has placed advertising in magazines, which in total have a circulation of over 7m.
OUTDOOR
Microsoft has taken its new hardware on The One Tour setting up residences in Manchester and Shoreditch for consumers and press. It’s also touring the UK’s retailers with special events. The platform holder also showed off its new hardware at Eurogamer Expo, while an Xbox One branded SUV drove around the country to shopping centres to give consumers hands on time with the new console. It also has advertising at
2,000 locations around the country.
making deliveries on Sundays in London,” a spokesperson told MCV. “As part of our Amazon Logistics programme we work with local and regional carriers from across the capital who will be making deliveries every day of the week for the remainder of the festive period.” The news follows
confirmation of similar plans in the US where Amazon has struck a deal with the
CAMPAIGN OF THE WEEK XBOX ONE
Microsoft takes its next-generation hardware on tour so gamers can have a hands-on IN-STORE
As a part of their in-store push Microsoft initiated an online campaign in order to educate store staff about the Xbox One console, games and accessories. The programme has seen 4,500 members of staff across the UK undergoing the training between July and October. The publisher did this to ensure that store staff were properly informed and could market the console appropriately.
[INFO] Released:
November 22nd
Publisher: Microsoft
Developer: Microsoft
Distributor: Exertis Gem Contact:
01279 822 800
USPS (United States Postal Service) to debut Sunday deliveries in the territory. The US plan, however, is believed to be a permanent
service. It is not yet known whether Amazon will offer Sunday deliveries in the UK beyond this Christmas.
www.amazon.co.uk
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