NEWS In Brief
GAME adds 12 new shops for Christmas High Street specialist opens more stores ahead of ‘incredibly important’ festive period
WARNER BROS: LEGO Marvel Super Heroeshas been pushed back from its November 22nd release date for Xbox One. The comic-inspired title will now be coming out on November 29th, the same day it hits PS4.
by Ben Parfitt
UK RETAILER GAME has opened 12 new stores in the run-up to the Christmas trading period.
Game Retail’s stores director Dave Howard confirmed to MCVthat the chain has opened four new permanent stores and eight temporary stores, while four stores have been relocated. The firm hopes the new outlets will help it capitalise on what’s expected to be a major period for games
retail, with the launch of PS4 and Xbox One.
“We constantly review our property portfolio to make sure we’re in the right places to deliver for the gaming communities of the UK,” Howard stated. “Christmas 2013 is going to be an incredibly important time for gamers with some amazing titles released and two new consoles launching. “We will continue to look at all opportunities to improve our position for every gaming community in the UK.”
Just Dance is a bread winner
by Christopher Dring
AS marketing match-ups go, this takes the Brioche. Ubisoft has baked up a sweet deal with French family bakery Brioche Pasquier to promote Just Dance 2014.
Each flavour of the firm’s Pitch range of bread products features Just Dance 2014on the pack,
a free t-shirt transfer and the chance to win one of six Wii U consoles, copies of the game and other goodies. Brioche Pasquier says it is the first time they’ve linked up with a games publisher, which isn’t surprising. UK marketing director Mark Slaughter said: “Both brands are extremely well established and recognised world-wide.
Both brands are well established world-wide.
“
www.mcvuk.com Mark Slaughter, Ubisoft
“We’re excited to be able offer consumers in the UK even more opportunities to get their hands on the latest Just Dancegame with a fun and interactive competition with the Pitch range”. Ubisoft: 01932 578000
CHECK OUT THIS WEEK’S VIDEOS
Killzone: Shadow Fall Knack
LEGO Friends
Videos are available within the iPad Edition of MCVon iTunes and the browser-based Digital Edition, which can be accessed at
MCVUK.com
Christmas 2013 is going to be an important time for gamers.
“ Dave Howard, Game Retail
GAME boss Martyn Gibbs confirmed at last week’s London Games Conference that the retailer has hired 4,500 temporary staff for the Christmas period. “We have recruited 100 people into our contact centre,” Gibbs revealed. “The passion our consumers have for Xbox One and PS4 means we have to give people the best service we can. “We need to be at the forefront in how we give people things.” GAME: 01256 784000
UBISOFT: The Assassin’s Creedfilm will premiere in August 2015. The movie will star Michael Fassbender, while the script is being written by Scott Frank, the man behind The Wolverine.
SONY: Naughty Dog has confirmed it is working on an all-new Uncharted game for PS4. Little was revealed about the title outside of a trailer that was released just before the PS4’s US launch.
TEAM 17: The Worms developer is returning to third-party publishing. The company will publish indie game Light.
November 15th 2013
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