ENQUIRIES: JENNIE LANE Tel: 01992 535647 email:
Jennie.Lane@
intentmedia.co.uk
DIRECTORY DIRECTORY
Develop is the only dedicated publication for the UK and European games development community. It reaches over 8,000 request-only subscribers every month.
INSIDER’S GUIDE LICK CREATIVE WHO?
Specialism: Marketing Contact: Lea Road, Waltham Cross, Herts, EN8 7PG
T: 02084984400 W:
www.lickcreative.com E:
info@lickcreative.com
MCV talks to Lick Creative’s Andi Ewington about producing advertising for the PS4 launch
Tell us about your company for those unfamiliar with your services.
Lick Creative is an integrated London design agency with a deep passion for entertainment and retail design solutions, be it digital, print or campaign orientated. We love being involved in the process as early as possible, and helping forge a brand direction with our clients. We are also part of the Delta Group – one of the largest print companies in Europe that boasts a client list that includes Tesco, Apple and Paramount.
What is your biggest success so far this year?
Arm...........................................................................www.malideveloper.arm.com Amiqus............................................................................................www.amiqus.com Epic
Games..........................................................................www.epicgames.com Gamer
Camp...................................................................www.gamercamp.co.uk Sheffield Hallam
University........................www.shu.ac.uk/prospectus Testronic
..........................................................................www.testroniclabs.com University of
Hull...........................................................................www.hull.ac.uk Vicon.....................................................................................................www.vicon.com
To be included in the Develop Directory (which appears every month in Develop and every week in MCV) contact
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From a film point of view I’d have to say that the World War Z Carlton Hotel takeover at Cannes was an enormous success which even was reported on by the LA Times. For the computer game side of the business, the launch of the PlayStation 4 was huge for us, especially as it was a combination of campaign key art generation and point-of-sale printed solutions all under a time critical deadline.
What projects do you have currently in the works? We are generating some key art and producing content for a special edition book. It’s also been recently announced that we are producing the Dark Souls IIcomic for Namco Bandai, written by Rob Williams and myself, with some stunning art by Simon Coleby. We were even on the Namco Bandai booth at the London MCM Expo signing posters for fans. It’s great
We are producing the Dark Souls II comic for Namco Bandai. It’s great to have some really varied
“
projects in the studio. Andi Ewington, Lick Creative
to have a some really varied projects in the studio.
What are the biggest challenges you face?
Trying to keep costs down while maintaining optimum creativity, engagement and converting that into sales. It’s a thin line that we often have to walk.
Tell us something about your company no one knows? We’ve just obtained a replication house called Soho Digital that helps convert movies into digital compliant formats for nationwide cinemas.
WANT TO FEATURE YOUR COMPANY IN OUR INSIDER’S GUIDE? Please contact
Alex.Calvin@
intentmedia.co.uk or call 01992 515 303 November 22nd 2013
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