RETAIL ESSENTIALS: LEGO FRIENDS/POWER RANGERS LEGO Friends
Power Rangers Megaforce
INFO Released: November 29th
Formats: DS, 3DS
Publisher: Warner Bros
Developer: Telltale Games
Distributor: CentreSoft Contact:
0121 6253388
Perfect if they liked: LEGO games, Barbie, Animal Crossing
MARKETING PLAN
WARNER BROS has been teaming up with Nintendo to target young girl audience. The title is featured alongside a number of other 3DS games aimed at the same market. The firm has also booked online and television advertising, alongside activity through LEGO’s own vast communication channels. The game will even be promoted on the LEGO Friends toy playsets that are sold nationwide.
TALKING POINTS
LEGO Friendsis based on the construction range of the same name and takes fans of the series to Heartlake City.
Players can hang out with their plastic friends at the café, play football, dance or practice the girls’ karate skills.
All the characters from the play sets are featured – fans can take the role as Olivia, Stephanie and the rest of the gang.
Each girl has their own adventure – playing as Emma, fans will have to take photographs for her news article, while Andrea will need help deciding what song to sing at her concert.
The girls are all customisable – gamers can pick out clothing, hairstyles and accessories. The world can be changed too, with the ability to decorate the girls’ bedrooms.
Players can make a scrapbook of their time playing LEGO Friends using the in-game camera.
INFO Released: November 22nd
Formats: 3DS
Publisher: Namco Bandai
Developer: Namco Bandai Games
Distributor: Advantage
Contact: 0121 5069590 TALKING POINTS
Megaforce lets fans play as any of this season’s five Power Rangers. This side-scrolling adventure sees the team fighting the evil Warstar aliens each with their own unique weapons or with their bare fists.
The characters provide helpful vocal and physical support for players during missions.
Just like in the TV series, the Rangers can unite and transform into Megazords, gigantic robots, that can perform combos and finishing moves against larger foes.
IN-STORE
POWER RANGERS official trading cards are an intergral part of the
game –providing character with extra abilities – so retailers could stock these along with the game.
Players can scan in official trade cards in order to upgrade their characters – these can provide abilities, such as being able to shoot flames at enemies.
Using the Nintendo 3DS’ built- in camera, gamers can take a photograph of themselves and then watch as they are transformed into their very own Power Ranger that can be used to fight evil within the game.
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www.mcvuk.com
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