PLAYSTATION®4 MARKETING HIGHLIGHTS ADVERTISING
THE OXO TOWER
Heavyweight TV, cinema, digital, print and out-of-home campaign. Including multiple media fi rsts.
Rebranding of the iconic London landmark and a media fi rst. SINCE 1995
BY RYAN
BY JAMES
Fans have been asked to submit photos when they see PlayStation symbols with the best being used on our billboards.
A DEMONSTRATION OF PLAY TINIE TEMPAH: POINT OF SALE
Inspired by #PlayStationMemories - a short fi lm to represent what PlayStation has meant to all of us over the past 18 years.
consumer launch event. Other activity includes tour Sponsorship, a short fi lm and PS4 fan meet and greets.
AND MUCH MORE TOP SECRET ACTIVITY TO BE REVEALED THIS WEEK As a PS4 ambassador Tinie will make a live appearance at the
Our largest POS suite ever, giving multiple options for Trade. Elements include: Full and Half Pallets, FSDU’s, Standees, Hanging Banners & Shapes, A2 Posters, Window Vinyls, Symbol Cubes & Floor Vinyls
#4ThePlayers
“2”and “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. Also, “
” is a trademark of the same company. All other trademarks are the property of their respective owners.
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