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PR firm snaps up Codemasters vet


Gray joins the London-based PR agency Otto as senior consultant  Former Sony exec jumps ship to Xbox  Disney Interactive merges video game and media


OTTO COMMUNICATIONS | The London-based PR agency has hired ANDY GRAY as senior consultant. Gray previously held the role of global communications manager at UK developer Codemasters, overseeing the firm’s Formula Onegame franchise.


As senior consultant, Gray will support the Otto Communications’ client growth in the consumer technology market. “We’re really excited to have an all-round talent of Andy’s calibre join us at an important stage in our growth,” said SHAUN WOOTTON, co-founder and principal consultant at Otto.


“His tenure in the fast-paced gaming and consumer electronics industries, as well as strong social media and digital experience, are of particular interest to a couple of existing clients. Gray added: “I am delighted to be joining the company at such an important and exciting time in the agency’s development.” “Otto is growing at a great pace and I cannot wait to play an active role in taking this forward and bringing a new perspective to the agency.” ........................................................................................................................................................................


MICROSOFT | Former Sony exec JEFF RUBENSTEIN has joined Microsoft as social media director at Xbox. Rubenstein previously held the role of social media manager at SCEA and is viewed as the man behind Sony’s modern social media strategy, which led to the creation of the PlayStation Blog.


“I’m beyond thrilled to be joining the Xbox team at such an exciting time for the industry,” Rubenstein stated. “During the interview process, I was taken with how passionate and positive everyone is about gaming, and in how highly they value customer opinion.


“Especially important to my decision to join the team is the way Microsoft has demonstrated a willingness to listen to the community – and act on what it hears – quite clearly as of late,” he said. ........................................................................................................................................................................


DISNEY INTERACTIVE | The Walt Disney Company is to merge its games and media divisions with co-president JIMMY PITARO (far left) taking charge.


Pitaro will oversee the newly consolidating operating groups, whilst former co-president


JOHN PLEASENTS (above) will step down from the role to take on the support position of strategic consultant.


Pleasents will temporarily remain with Disney Interactive to support Pitaro to ensure a smooth transition throughout the merger. “Following three years of consistent operating improvement at Disney Interactive and a great partnership between John and Jimmy, we are now in a position to fulfill our original objective to consolidate our Interactive business under one Los Angeles-based leader,” said ROBERT A. IGER, Chairman and CEO, The Walt Disney Company.


12 November 22nd 2013 www.mcvuk.com


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