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OUTDOOR & FITNESS Exhibitor boost for Trade Show


Demand for outdoor industry show space rises for the Stoneleigh Park event, Warwickshire By Jonathon Harker


WITH FOUR months to go, 99 exhibitors have now signed up to exhibit at this year’s Outdoor Trade Show (OTS). The three-day, Stoneleigh Park,


Warwickshire, event saw 128 exhibitors attend last year’s show, meaning organiser MCS are almost 75 per cent on last year’s bookings already.


Latest bookings include first time


exhibitors Hammockology and Tayberry, as well as Gear to Go, the umbrella brand of Boginabag which caused a stir at OTS 2011 after its appearance on Dragon’s Den to gain new business partner Theo Paphitis. This year, OTS will take place from


Sunday September 8th to Tuesday 10th, followed by the additional ‘outdoors only’ day on Wednesday September 11th, allowing more time for retailers to view the hundreds of tents on display from the 13 outdoor exhibitors that have booked so far. Involvement from Outdoor Industries


Association (OIA) will be greater this year, the organiser has revealed. The Association is upgrading from the stand it had at last year’s show by taking up a large area within the Stoneleigh Park halls, for which both parties are working together to introduce some interactive and informative new features. The OIA will again will hold its Directors Forum at OTS on the Monday


ALPKIT LIGHTING


Alpkit has released three new lighting models to complement its popular Gamma headtorch, including a powerful 120 lumen headtorch and two lightweight dual function lanterns. Pitched at walkers, Geocache enthusiasts, and any number of leisure market sectors, the new models are available now. The revamped 2013 Gamma headtorch has applications in running, walking and yes cycling markets. Baulking at bland colours, the Gamma has an eye-catching Fire and Sky design, retails at £15 and boasts 85 Lumens XP-C Cree LED. The Manta headtorch runs at 110 lumens, with four low power LEDS backing the central light with five modes of operation, including green for map reading without affecting night vision (RRP £15). The Glowe Lantern and Torch packs a bright 170 lumens and features a retractable light chimney which fits comfortably in the hand as a torch and can be erected into a ‘camping lantern’ with spreader feet. RRP is £12.50. Finally, the Trinity Lantern and Torchpacks has a range best of 190 lumen and retails at £18. info@alpkit.com


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There’s an extra day for attendees to make it around the hundreds of tents on display


“We anticipate that


working closely with the OIA will contribute to an increase in visitors.” Marta WIlliams, OTS organiser


evening (September 9th), where a number of high profile members will visit the show prior to attending the Forum. The OIA board meeting is also planned to take place, where all of its Board Members will likely be in attendance and take the opportunity to visit the show to meet up with friends and colleagues. OTS organiser, Marta Williams commented: “We are delighted that the OIA recognises the importance of OTS to


the industry and is keen to support it by increasing its presence and using its influence to encourage members to visit and exhibit. We anticipate that working closely with the OIA will contribute to an increase in visitor numbers, which is fantastic news for our exhibitors and the overall success of the show.” For more on OTS 2013 head to www.outdoortradeshow.com or contact Marta Williams on 0161 437 4634.


Alpkit’s eye-catching Gamma (left) and the Glowe Lantern and Torch


BIKEBIZ JUNE 45


NEW PRODUCTS


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