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ECO-CONSCIOUS CYCLE TRADE?


Humble beginnings: Simon Nash blends the product by hand


How ‘green’ is the bike trade?


You’d assume it to be among the most environmentally friendly businesses around, right? Well, there are green shoots, but there’s some way to go before Al Gore writes the bike business into his next film. Mark Sutton analyses various cycle firms attempting to lower their carbon tyreprint…


WE HAVE to admit, it took some researching to pull this one together, or at least more than first bargained for. The assumption that the bike trade is a green business is largely unfounded – after all, the majority of our product is shipped halfway across the world before the consumer gets their hands on items that, without the cost barrier, could largely be produced domestically. Many firms will of course use recycled


packaging, or produce one or two eco- conscious products in a catalogue many times the size. As we said, green shoots aplenty, but very few mature oaks. Green Oil will be the firm that springs


instantly to mind for many in the business with an interest in eco-credentials, so what better place to start than with Simon Nash, a man who has grown his lubrication business from his garden shed, to one with a slice of the market share pie.


BIKEBIZ.COM “Bamboo’s


tensile strength is higher than that of steel...” Rachel Hammond, Bamboo Bikes


“I’ve always thought if you’re educated on climate issues and capable, you should go into politics, or business to change things. I’m British, and love my country. We have the technology and manufacturing capability in the UK, so at Green Oil we use it. Unlike competitors who make lubes in China, we’re supporting the UK economy, and our products therefore have a much lower carbon footprint in transport.”


Nash has taken a product that traditionally


relies on oil production and found a way to produce a product of equal, or perhaps better, quality using plants which absorb CO2, which eventually returns to the soil. “Being plant based, our products also have a lower carbon footprint in manufacturing, as does our recycled packaging,” says Nash. “I’ve done what I can elsewhere too. Green Oil only uses LED lighting – this has provided a 90 per cent saving in lighting costs, and therefore


CO2. We use 100 per cent recycled plastic for our 100ml bottles. That means a lower carbon footprint, less oil imported into the UK and less plastic in landfill. We’re experimenting with using factory off-cuts from bottle manufacturing in the mix, whilst ensuring at least 50 per cent is still post consumer plastic (like from the box outside your house).” Retailers can line their pockets as a result of


Green Oil’s efforts too, says Nash. “We even offer to buy back our packaging off retailers and end users for re-use, and offer five litre re- fill cans for shops.” Practicing what he preaches, the Green Oil website has a sub-page dedicated to the recommendation of other ‘green’ companies, one of those featured is Rachel Hammond’s Bamboo Bikes. “We ship our bamboo from a commercial


farm in China, where bamboo is planted on a cycle (pardon the pun). The bamboo we use


BIKEBIZ JUNE 25


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