NEWS
CYCLE SHORTS
Bristol launches cycle manifesto
Bristol Cycling Campaign told BikeBiz it is keen to reach out to the local bike trade to help gavanise support for its new cycle manifesto, which charges local authorities with targets to grow cycling. Sign the petition at
bristolcyclingmanifesto.org.uk.
Gov responds to Get Britain Cycling
Speaking of petitions, the one backing the findings of the Get Britain Cycling report has yet to hit the 100k needed for Parliament to debate it, (it’s up to 64k at time of press) but the Coalition has provided an early positive response, saying it takes cycling very seriously. Add your name to
epetitions.direct.gov.uk/petiti ons/49196
Scotland set for strict liability?
Support is growing for calls to bring ‘strict or presumed liability’ into force in Scotland. Road Share is the umbrella organisation leading the call.
BMW cruises into Cycle Show 2013
September’s NEC Cycle Show has already attracted some key exhibitors and now BMW has joined the list to plug its range, from hybrids to full suspension MTBs and a full carbon road bike.
Magura reveals eLect fork
The brand has unveiled an electronic fork that senses terrain, metre-by-metre, and adjusts automatically. There’s more on Magura on page 34.
Driving schools teaching cycling
Both the BSM and AA Driving Schools will include a cycle awareness module, in a widely praised move. The incorporation means drivers will be taught cyclists have equal rights to be on the road and a standardised approach to safe driving around cyclists.
For breaking news visit:
www.bikebiz.com
4 BIKEBIZ JUNE
Halfords plots for market share grab
£100 million being invested over three years, including stock Cycle repairs and servicing among targets
By Jonathon Harker
RETAILER HALFORDS is setting its sights on market share growth, it has revealed following its latest financial results. The chain is targeting increased online sales and its service offering in particular, as well as P&A and clothing. In the last financial year, cycling remained
largely static despite a strong summer of cycling in 2012. Prolonged winter weather negated the positives of London 2012 and Wiggo’s Le Tour performance, leaving Halfords with a 0.6 per cent like-for-like drop in cycle sales. In its overall business, profits after tax fell 24.5 per cent. The results saw the retailer reveal more about its mooted plans, including an 'enhanced PACs (parts, accessories and clothing) proposition in the new financial year'.
Halfords said it had a 15 per cent share of
the ‘PAC’ market, where there are good opportunities for growth. 15,000 ‘PAC’ lines went live last month. Similarly, the retailer noted it was planning
to address shortcomings in the cycle repair market – believed to be worth £100m in the UK and for which it has an eight per cent share. A ‘Service Revolution’ is in the works for the cycle retailer, costing it £7 million, invested in cycle repair, fitting and incentives, depending on volumes and performance. The improved cycle repair offering will be advertised on the radio and press. Relaunches of exclusive Voodoo and
Boardman ranges are on the cards, as are additions to the Pendleton range. Halfords has also secured technical partner status for Sky Rides across the country. According to The Sunday Times, Halfords is targeting the ‘upmarket customer’ with
“We can grow our share as well as the overall market.” Matt Davies, Halfords
JVC and Suarez ride into the BikeBiz Awards 2013
Camera and apparel brands provide their backing Lobbying begins for the sixth edition of the bicycle industry awards
APPAREL BRAND Suarez and action camera company JVC have both got behind this year’s BikeBiz Awards as Event Partners. The partnerships come as lobbying
officially opens for the BikeBiz Awards 2013, with the prize night taking place on Wednesday September 25th – the night before Cycle Show begins – at the Hilton Birmingham Metropole, NEC. Colombian clothing label Suarez is
currently expanding into the UK, with trade manager Paul Wignell handling sales. The brand, pitched at the mid to high-end market, aims to combine comfort, performance and moisture management across its ranges. “Suarez Clothing is proud to support the
prestigious BikeBiz Awards this year,” said Wignell. “Suarez recognises and understands all
the hard work that each and everyone plays in growing this amazing industry especially in these challenging economic times. That’s why it’s natural for us to support BikeBiz which recognise all the hard work through these awards.”
Video camera giant JVC is getting closer to the bicycle industry with the release of its Adixxion action camera. Built to take videos and stills on the move, the Wi-Fi- enabled Adixxion is waterproof to 5m, shockproof to withstand a 2m drop and resistant to dust and freezing temperatures. Neil Stewart, category sales manager
Imaging at JVC Europe, enthused: “JVC and the Adixxion Action Camera are extremely happy to be a Event Partner for the BikeBiz Awards in 2013. JVC knows how vital the cycle industry is and how committed
everyone is in all areas of the bike business. Despite being fairly new to the industry, JVC looks forward to meeting a lot of the dealers and readers of BikeBiz at the awards where we all share the same passion, cycling.”
This year there are more awards to reflect
the increasingly diverse bike trade. Find out more about that – and how to lobby for one of the awards, on page 20. Sponsorship enquiries should be directed
to Jake Adams at
Jake.Adams@
intentmedia.co.uk or on 01992 535647.
BIKEBIZ.COM
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