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FESTIVALS ARE TRENDING Las Vegas has some lip
THE Las Vegas Convention and Visitors Authority’s (LVCVA) three-month
TV
campaign is encouraging Brits to enjoy the ‘adult freedom’ of Las Vegas by leaving their ‘stiff upper lip at home’ The tongue-in-cheek promotion depicts stiff upper lips abandoned in various household settings, like the kitchen table and bathroom sink and is designed to complement the
‘What Happens Here,
Stays Here’ strapline. The campaign consists of a series of creative pieces that can be seen on TV, online, print and out-of-home marketing channels across
various travel and Summer music in the Crescent City
LOUISIANA, the birthplace of jazz and one of the best places for nightlife in the US, has a host of musical events coming up this summer. The Essence Music Festival (
essence.com/ festival) is the largest African American- based music event in the world that attracts more than a half-million people into New Orleans (aka Crescent City). Landing on July 4-7, the festival will
reflect the unique blend of cultures that creates Louisiana. The Cajun French Music Festival (
louisianatravel.com/cajun-french-music-
festival-2) will be held on July 19-21 in New Iberia, 30 miles southeast Lafayette.
of This year’s Satchmo
SummerFest (
fgfi.org/satchmosummerfest) in New Orleans’ French Quarter falls on August 3-5 nd is dedicated to the life, music and legacy of the Crescent City’s native son, Louis 'Satchmo' Armstrong. The Bayou Music Festival (louisianatravel.
com/bayou-music-festival-0) will be staged on October 5-6, featuring up to 15 local bands and performers from the South Louisiana bayou area. Children 12 years and under are admitted for free.
Easy Rider movie memories with EagleRider
EAGLERIDER, which claims to be the world’s largest motorcycle rental and tour company, has opened two new outposts in the USA in Portland, Oregon and Cleveland, Ohio. They are in addition to EagleRider’s 63 existing stateside shops, which span 28 states. With bikes from the classic American
Harley Davidson to Hondas and BMWs, there’s a huge range of choice on which to live out the ultimate American road- trip dream, with dozens of group or individual tour options across the USA. Your clients can choose from iconic
tours including Route 66, Western Highlights and a Las Vegas National Park tour. There’s also the new option to ride pillion on the back of a bike, with dozens of one-day itineraries from just £236 pp. Brand new is the world’s first Easy
Rider tour, based on the Hollywood classic starring Peter Fonda. The 15-day tour will offer the chance to visit locations where the movie was filmed and ride from the highways of Southern California to Death Valley, Monument Valley to Taos, New Mexico, then across Texas down to New Orleans. The tour will be offered six times throughout 2013 ending in October. EagleRider is
sold through TUI, Virgin Holidays, Black Tomato, bercrombie & Kent and Bon Voyage. eaglerider. com
consumer outlets. Advertisements can also be seen in the London Underground and at one of the key departure points to Las Vegas, London Heathrow Airport. New in Las Vegas is the world’s first Nobu hotel, which opened last month at Caesars Palace featuring Japanese cuisine from world-class chef Nobu Matsuhisa; Light, the first nightclub by Cirque du Soleil and The Light Group which has opened at Mandalay Bay; and Hakkasan Las Vegas, a five-level culinary and nightlife Mecca
offering modern
Cantonese cuisine and cocktails.
visitlasvegas.co.uk
Festival fever is set to hit the USA, from rock to food to jazz to UFOs. The growing appeal of combining holidays with festivals looks set to be one of the top trends of 2013. In fact, festival tourism is evolving at an unstoppable rate and it shows no sign of abating. Festival fever spreads far and wide
in the USA: from rock music to jazz, fine food and wine, Civil War re-enactments to Native American tribal traditions, the world of rodeo, or even UFOs – and everything in between. Not only can a festival play an integral part of a US holiday it can also be a key motivator in booking a specific destination. Short breaks, particularly to music
festivals, are especially popular among the younger traveller. The Coachella Valley Music and Arts Festival, just outside of Palm Springs in California, now runs over two weekends in April to cope with demand. “It is our most popular time of year,”
comments Mary Jo Ginther of the Palm Springs Bureau of Tourism. “Tourists flock here to soak up the sun and festival atmosphere, with many of the hotels offering transfers to Coachella together with all-day pool parties.” Winter can be an appealing time for
festival-goers, with bigger savings on travel during the off-season. The family-friendly Fur Rendezvous Festival in Anchorage is a 10-day celebration of Alaskan life. Every February, the streets come alive with reindeer and dog sled races, native arts markets, ice sculptures and events for everyone to enjoy. Seasons aside, many savvy tourism companies are jumping on the festival bandwagon and using events to drive sales. With a diverse choice of events across every state, clients can experience American culture at its best, all year round.
Sarah Habicht Hume Whitehead Palm Springs Bureau of Tourism
www.sellinglonghaul.com
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