ORLA
Forever-linked with its theme parks, sun-kissed Orlando is both a multi-faceted tourist destination and the perfect base to explore the Sunshine State beyond, says Tom Gallagher
I
n these turbulent economic times, tourism destinations around the world need to be
able to point to a strong line-up of attractions to remain resilient.
And few
have more of those in-
demand ‘USPs’ than Orlando, for Central Florida’s City
of Entertainment represents that ‘something for everyone’ image of the USA like no other. Forever synonymous with its theme parks, sun-kissed Orlando is, in fact, a multi-faceted US destination that has an enduring hold over overseas tourists.
For agents, the
hooks on which to hang those sales are many and so
34 June 2013
www.sellinglonghaul.com
varied are the options that their fi rst question might be: ‘where do I start?’ Orlando is the undisputed theme-
park capital of the world: Walt Disney World Resort’s Magic Kingdom, Epcot, Hollywood Studios and Animal Kingdom and Universal’s Islands of Adventure and Studios, which serve up a smorgasbord of fantasy gold from the silver-screen, are the headline acts.
So if it is not the world’s most famous mouse and his endless supply of princesses, for your clients, perhaps they would prefer a spell cast by Universal’s Wizarding World of Harry Potter. Both park giants continue to reinvent themselves this year, with a new Transformers 3D Ride (Universal) and a new Fantasy Land (Disney). Opportunities to get up close
to animals and denizens of the underwater world is another, if somewhat incongruous, appeal of the Sunshine State. SeaWorld’s new
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