DEPARTURES FLYING TO...
...the BRICS nations
When, in 2001, financial institution Goldman Sachs identified the emerging markets it believed would have the most influential economies in the 21st century, coining an acronym for them was simple, writes Colin Ellson. It came up with BRIC, shorthand for Brazil,
Russia, India and China. Today, with another 11 countries fulfilling the same criteria, the job would be impossible. The original four have a combined population of 2.8 billion people, 40 per cent of the world’s total, a vast market hungry for the consumer goods and services enjoyed by the established nations. The number could have swelled with the addition of a variety of
candidates, but in 2010, China asked South Africa to join the elite, with BRIC simply becoming BRICS. The invitation was based on its willingness to
seek opportunities for cooperation in trade, investment and infrastructure development. UK Trade & Invest, dedicated to seeking
potential for UK plc around the globe, apparently agrees with the choice. It is focusing on the South African government’s development agenda, valued at £90billion over the next four years, to encourage British involvement in the healthcare, mine drainage, and energy and water sectors. Meanwhile, the founding quartet offer opportunities across the board. Brazil, the world’s fifth-largest country, has one of the
fastest-developing economies on earth, and if a product or service is competitive in other high-profile global markets, it will sell well here in the UK, says UKTI. Similarly, Russia, the UK’s fastest-growing
export market, has favourable cross-sector potential; India presents impressive business opportunities as it attempts to bring prosperity to emerging cities; and China, under new leadership, offers abundant choices for trade and investment – provided that UK companies can keep up with the speed of development there. There are direct air links from the UK to
most of the key destinations in the BRICS countries, and where none exist, flying via an intermediate airport should prove to be a
94 THE BUSINESS TRAVEL MAGAZINE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108