THE REVIEW ›› THE LOWDOWN An end to the status quo?
KEYNOTE speaker at the recent ITM Conference Scott Gillespie (pictured) wrapped up the two-day event with a call to wave goodbye to Travel Management 1.0 and embrace Travel Management 2.0. Making the case for the end of
the status quo, Gillespie said: “Travel Management 1.0 has diminishing returns. Once you have the 80 per cent of cost under control, it’s not worth going after the other 20 per cent. “Trip costs have been mastered
and it’s a valuable base but there are some drawbacks, of being immobile and inflexible. The competition for good human talent is going to get tougher and you have to improve the appeal of working in your office.” Gillespie believes user experience
drives brand loyalty, especially in travel, and that employers must avoid incurring traveller friction on
TRAVEL SPEND BOUNCING BACK
BUSINESS travel spend is expected to carry on rising across Western Europe this year, with the UK and Germany among the markets spear- heading the growth. Germany is expected to
issues such as productivity and reluctance to travel. He advocates four principles of
Travel Management 2.0: that travellers should be able to shop anywhere they wish; to book anywhere as long as data can be captured; to book anybody – preferred or not – as long as the supplier is safe; and to book anything, as long as it’s in budget. “It’s a clear shift of responsibility
here. Today, the travel manager is the gatekeeper but in the future it will be the traveller,” he says. “But I’m not sure we’ll see wide-
spread adoption of TM 2.0 as there is no groundswell of support for it. Companies are not connecting attrition with travel loads.” However, in an audience straw
poll, 50 per cent said they would be happy to have a discussion about TM 2.0 with their bosses.
COUNTING THE COST OF TRAVEL-RELATED STRESS
TRAVEL policies that factor in the impact of trip-related stress could help companies improve traveller wellbeing and productivity by up to 32 per cent. The figure comes from Carlson
Wagonlit Travel’s Travel Stress Index study that measures the financial impact of lost productivity incurred through trip-related stress. The TMC cites the example of a company that takes 5,000 trips a year losing $3.3million worth of working
time. Of this, it says, US$1.1 million can be saved through improved traveller productivity. Vincent Lebunetel, head of the
CWT Solutions Group for EMEA says, “We have discovered that we can help our clients control and impact, on average, 32 per cent of this portion of lost time and productivity. By creating policies that are centred on people – their profiles, needs and their reactions to stress triggers – companies can help travellers
focus on the fundamental reason for their trip: doing business.” Lebunetel adds, “We encourage
companies to view business travel as a strategic means to grow and compete effectively in the market- place, while also recognising that business travel has an impact on a company’s most important asset – its employees.” CWT will use the Travel Stress
Index to assess companies’ performances and benchmark them against others.
post Europe’s highest business travel spend growth at a rate of five per cent, with the UK rising nearly two per cent. The Spanish, Italian and French markets, meanwhile, are expected to decline by 6.2, 2.9 and 1.4 per cent respectively. The forecast comes from
the Global Business Travel Association’s latest BTI Outlook report. In the UK, growth in both domestic and international outbound travel spending will accelerate in 2014, with international outbound growth doubling to three per cent, reaching $13.7 billion, and domestic travel will grow at a rate of 4.4 per cent to $28.3 billion. Catherine McGavock, GBTA
director for Europe, says, “In the context of the struggling European economy, our expectations for business travel in Western Europe are relatively positive for 2013. We believe this is the beginning of a wider trend in the region and expect growth in business travel spending to accelerate in 2014 to the levels we saw before the Eurozone crisis.”
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