Serviced apartments
Select Apartments, Simon Morrison. “With commercial property values at historically low levels, this is a rare opportunity for operators to acquire or lease developments which in normal circumstances would have been out of their reach.” Beyond London, Birchover Hotel Apart- ments opened Birchover Derby City; House of Fisher is converting an office building into an aparthotel in Reading; SACO is launching a new aparthotel in Manchester this summer; and Irish company Staycity plans to add in excess of 4,000 serviced apartments to its portfolio of 800 over the next five years. There is considerable activity in London,
too. Jumeirah Living's Grosvenor House Apartments was one of the highest profile openings last year. Looking ahead to 2014, City Apartments is due to open 36 units on Philpot Street and Cheval Residences will unveil its Three Quays building near Tower Bridge. Deep Blue has re-branded its owned and long-lease portfolio as Flying Butler Apartments by Deep Blue and plans to grow to 150 units in and around London this year, including an opening in West- minster (Victoria) in March, where Marlin
Apartments will be inaugurating a property (by Westminster Bridge), followed by another in Stratford. “There is still a lot to be done in London.
Serviced apartments are a small percentage of the overall accommodation needs,” says Marlin’s managing director, Susan Cully.
Flying the brand standard Because most operators do not own their stock and cannot brand their buildings like hotels it can make them hard to find. “This can be frustrating and disconcerting
for corporate travellers, particularly women travelling alone,” says corporate land product leader for FCm Travel Solutions, Ryan Johnson. “In addition, many buildings don’t have 24-hour reception desks, so if a traveller arrives late at night, they may need to collect their key from elsewhere.” Serco books 3,000 room nights a year
and recently, buyer Margaret Birse dropped an employee from the US at her accommo- dation after a meeting. “I asked her how she was confident this was the right place and she said it was because she knew it was the correct address. From a duty of care angle, that area could do with a bit of work, it
➔
Proven
ability to save your company money
See how SACO can reduce your business accommodation costs and give your travellers a great space to live in.
Visit
www.sacoapartments.com/ sacoforbusiness
or call 0203 405 2877
or email our Sales Director Ben Harper at
corporate@sacoapartments.com
£
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