SECTOR GUIDE: DOLLS & ACCESSORIES MGA ENTERTAINMENT
The Lalaloopsy range has grown considerably since its launch in autumn 2010 – achieving third biggest growth in the dolls super category in 2012 (NPD December 2012). Following the launch of four new Lalaloopsy characters earlier this year, autumn will see several new large dolls (£26.99) join the range, as well as a special edition product, taking the total number to over 40. A new creative Lalaloopsy doll segment will also be launched later this year, while the cute Lalaloopsy Littles dolls (younger siblings of the original Lalaloopsy characters), will have new characters introduced, as will the Mini Lalaloopsy range. The recently launched
Lala-Oopsies range, which includes Princess Ballerinas (£26.99), Littles Fairies (£19.99), Mini Lala-Oopsies (£5.99) and Mini Lala-Oopsies Horses (RRP £6.99), will be expanded this autumn with additions to the quirky product line, including a brand new Lala-Oopsies Littles segment. In addition, MGA is further expanding its Moxie Girlz portfolio, which will include a new creative hair play doll, as well as a music- themed doll line and a new water play doll. The Moxie Girlz Magic Swim Mermaid doll (£24.99) was ranked in the ‘Top 50 Items Dolls’ in 2012 (NPD December). When placed in water, the doll will really swim and has a special
ASOBI
Asobi is focusing on three doll lines this year. The company is
distributing products from Petitcollin, the only remaining doll manufacturer in France and one that has been making them in the traditional way since 1860. Many of the pretty doll
faces have sleeping eyes, with rooted hair that can be brushed and styled. The vinyl used to make the bodies and limbs of the dolls is phthalate-free, light in
74 May
weight and vanilla-scented. The limbs have been made using molds and the pieces are joined together which leaves a slight line, unlike the sections of modern dolls which are made in one piece
using injection molding. Seedling is one of Asobi’s most significant brands. It says the innovative craft kits “took the UK by storm” last year. The ‘Create your own designer dolly’ kit allows
little ones to make their very own unique doll. The Seedling Kit contains: Cotton Dolly, Embroidery Thread, Assorted Fabrics, Acrylic Yarn, Felt Pieces, Sewing Needles and Instructions.
Last year Asobi entered the collectable market with Sonny Angels. It comprises of 96 different angels to collect, each sold in blind boxes. On special occasions completely unique dolls are secretly sold, some of which have been auctioned for £1,000 on eBay. Read more about this in our eBay feature on page 26. Asobi only lets 100 retailers stock the product and there are only a few spaces left. 01628 200 077
www.toynews-online.biz
colour-changing tail feature. The witchy glam Bratzillaz
dolls will have a number of new additions this autumn, including three lines supported by TV ads, a host of characters and an entry- level priced doll. MGA’s Novi Stars dolls also has more lines and characters due this autumn. 0845 0533 333
JOHN CRANE
Tidlo has every little girl in mind when it comes to its dolls accessories including the 3 in 1 Doll’s Pram. It can be used in three
different ways. It can be forward facing, backwards facing and if you remove the pram body completely, it can be used separately as a rocking cradle. The pink fabric roof can be partly lifted off to allow easy access and with its vintage design with flower graphics, it is sure to capture hearts.
Also in the dolls
accessories collection in Tidlo is the 2 in 1 Doll’s Cradle. The sturdy wooden design with pretty pink flower graphics can change from a rocking cradle to a single bed. And if you have two
beds, you can put them together to make bunk beds.
The 2 in 1 Doll’s Cradle comes complete with thee-piece bedding. 01604 774 949
sales@john-crane.co.uk
MARBEL
Marbel has a raft of new products from Hape for the pre-school and dolls furniture market. The Hape Happy Doll furniture is a new addition to the Hape family. The range includes four products: The Rock-a-bye Cradle (£45.99), Changing Table (£44.99), Stroller (£39.99) and a Highchair (£29.99). All the products come with high quality finish and fixings. “The pink/white and natural wood design really complement the Hape fabric design to create a quality roleplay product sure to keep kids happy,” reads a statement. 0845 6000 286
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92