SECTOR GUIDE: DOLLS & ACCESSORIES Dolly mixture
Dolls remain a staple part of the toy industry and there are new additions to keep girls entertained this year. Dominic Sacco takes a look at the latest offerings
FLAIR
GP Flair has three brand new and very different doll collections for 2013. Pinkie Cooper is the
combination of a human doll and English toy spaniel which live in an ‘IT girl’ high fashion world and like to travel the globe with best friends, Ginger Jones and Pepper Parson, and their equally stylish pet pooches. Available in the range is the Pinkie Cooper Deluxe Doll and pet pooch (£24.99); the Pinkie Cooper & Friends Runway Doll (£14.99); the Jet Set Pets collection (£9.99); accessories packs that contain fabulous hair, dresses and super stylish shoes (£9.99); and, finally, the Jet Setting Case (£24.99) to store all of Pinkie’s and her friends’ wonderful fashions. In recent research carried out with over 150 girls between the ages of
DKL
DKL is the exclusive UK distributor of Corolle: premium dolls, fashions and accessories designed in France to be ‘the perfect look, size, feel and scent for little ones to love and cherish’, says the firm. Suitable from birth to four
years up, each Corolle doll carries a signature vanilla scent. The mademoiselle collection range in size from eight, 14 and 17 inches tall. The Mini Corolline’s are pocket-sized dolls. Expanding the current bestselling Corolline collection are four new dolls which are in Blonde, Brunette, Coco and Redhead, all dressed in cute outfits. Prices are just £14.
www.toynews-online.biz There is the classic
Vanilla dolls which come in blonde and brunette, while the Les Cheries is a modern fashion dolls range styled according to the
current fashion trends. They stand at 13 inches tall and have realistic sleeping eyes, glossed lips and fully proportional bodies. New for 2013 are the limited edition Les Cheries Collection Paris dolls. They signify ten years of friendship between the dolls Camille, Chloe and Cecile. They are dressed in trendy outfits with matching accessories. Accessories are available
for the Les Cheries collection, including the Corolle Hair care set. Corolle fashions are interchangeable; with outfits available to fit all sizes of Corolle doll. 01604 678786
sales@dkl.co.uk
four and eight, Pinkie Cooper was extremely well received and was described as ‘cute’, ‘pretty’ and ‘cool’. Flair is also planning a large-scale marketing campaign. Younger girls will be eager
to get their hands one of the most sought after large dolls, Doc McStuffins. This is the new animated series on Disney Junior that has taken the US by storm. Its UK launch saw over 3.5 million viewers tune
in during the first eight weeks and toy sales soar. The award-winning Doc McStuffins Time for Your Check Up Interactive Doll comes with her best friend – a Lambie the Sheep doll. Tots can squeeze Doc’s hand to hear her sing the ‘Check Up’ song from the show and more. Also included is a stethoscope. Finally, meet the
Yogurtinis: Anna Banana, Terry Strawberry, Mary Cherry, Cher Pear, Charlie Coconut and John Lemon. They’re cute, loveable and sweet smelling dolls in unique yogurt pot packaging. There are six cute babies all with fun memorable names,
their own fruity scent, chunky dummy and a pretty themed outfit to match. They are priced at £14.99 each, are available from June and are TV supported. 020 8643 0320
enquiries@flairplc.co.uk MATTEL
From Barbie to Monster High, Mattel’s portfolio continues to drive growth and excitement in the fashion doll aisle. Barbie’s brand communication of ‘Wow See what happens when you play with Barbie’ continues, reflecting popular fashion trends and debuting the innovative Barbie Digital Dress and Barbie Digital Makeover Mirror in the autumn. Barbie Life in the Dreamhouse Season 4 kicks off in September backed by a new product range. Barbie releases two new animations this autumn; Mariposa and the Fairy Princessand Barbie & Her Sisters in a Pony Tale. A DVD and range of products brings the magic of the movies to life, plus there will be extensive marketing including the continuation of the Vue cinema partnership. Monster High is also
building on its successes. New entertainment title 13 Wishesarrives this autumn,
POSH PAWS
The new soft doll collection Little Us will be in stores from autumn/winter. Little Us is a collection of soft contemporary dolls for the pre-school market. It is made up of four beautiful dolls all with their own unique personality. The first collection introduces Chloe, Ruby, Millie and Amelia and little girls are loving choosing which one is most like them, says Posh Paws.
Following its Classic Disney Princess doll line, Posh Paws has just launched its new Disney Princess Cute collection. This has been made softer and chunkier so it’s perfect for the smallest of Princess fans. Snow White, Cinderella, Ariel, Belle and Aurora are available in eight, ten or 20-inch sizes. 01268 567290
supported by a freakishly fabulous doll assortment including new characters. Polly Pocket is also
expanding her Wall Party with new additions. The Disney range continues to grow, too. This autumn Ariel returns on DVD, complemented by a fashion doll collection. Two new properties enter the market, too: Sofia the Firstand winter theatrical release Frozen. 01628 500 000
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