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Harrods: 2013 will be a “very strong” year for Toy Kingdom
Store enjoys double-digit growthLuxury toy sales rise ‘Cutting-edge technology’ ranges due by Dominic Sacco
IT MIGHT be a challenging year for the toy trade, but Harrods’ Toy Kingdom is confident it is about to have one of its strongest 12 months yet. Sales have risen since
the London store’s toy area underwent a multi-million pound refit last summer, helping the Toy Kingdom to deliver double-digit growth in Q1 year-on-year. Harrod’s director of home
and ToyNewsRetail Advisory Board member David Miller said: “Toy Kingdom had a very positive start to the year. Despite the bad weather we have continued to see strong sales throughout Q1. The luxury market within toys is certainly an area of growth for Harrods. “Although 2013 will be a challenging year, I believe it is going to be a very strong one for Toy Kingdom. Intrinsic to this will be the new ranges coming in-store over the second half of the year.
“Within these ranges we
have a number of stand-out products incorporating the latest in cutting-edge technology and design, for all genders and ages, which we hope can play a pivotal
NO POP-UP PLANS AS YET
Harrods has seen success with temporary pop-up stores in the past, including a Harry Potter special in 2011 and a Disney Christmas boutique in 2012. This year, however,
role in driving the overall success of the department.” Construction, doll and role-play toys have all
The retailer also reported
impressive sales of collector dolls and Hasbro’s Furby product.
We’ve had a very positive start to the year. The luxury market within toys is certainly an area of growth. David Miller
performed well for Harrods, as have higher-end products in particular, Miller continued.
Harrods is confident its solid performance will continue in the months ahead, too.
“[Our hopes for Q2] are
very positive. There are major film releases including The Lone Ranger and Iron Man 3, which are supported by some strong product from leading brands such as LEGO and Hasbro. “There are also new
releases of updated characters as well as new series appearing on TV, so we would expect an increase in sales of figures and play-sets such as Transformers and Ben 10.” Harrods: 020 7730 1234
there are currently no concrete plans to open big pop-up stores. “For 2013 we do not
yet have any large-scale pop-up shops planned in Toy Kingdom, but we are constantly looking at new ways to provide customers with the latest toy ranges, especially around key trading periods such as Christmas,” commented Harrod’s director of home and ToyNews Retail Advisory Board member David Miller.
News Data Opinion
ToyNews takes soundings from its Retail Advisory Board on toy industry issues. The current members are: RE RETAIL AD ADVISORY BOAR ARD
Stuart Grant, The Entertainer
Fiona Murray-Young, Toys R Us
www.toynews-online.biz
Andrea Abbis, Argos
Brian Simpson, Toytown
Tom Folliot, Sainsbury’s
Marc Dean, Morrisons
David Miller, Harrods
Steph Strike, Asda
Ian Edmunds, Toymaster
Ben Redhead, Firebox
Steven Bradley, Boots
Helen Gourley, Toy Hub
May 59
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